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There's no doubt about it, page performance pays. In fact, the results you get from a high-converting website are so critical that organizations, big and small, are willing to hire outside help to ensure that their websites exceed user standards. Unfortunately, all of those big bucks won't promise you a page that performs if you don’t address the 10 most costly pitfalls that kill page performance. That why knowing the essentials and applying the right tools on a page-specific basis is crucia [...]
Razvan Gavrilas
Analyzing and tracking the social footprint of any website on the three big social networks: Twitter, Facebook and Google Plus is of a great importance and we are very proud that we can offer you this possibility through our old Social Visibility module. Yet, we feel it's time to broaden our (and your) spectrum of marketing platforms with 2 important different networks: LinkedIn and Pinterest. Each unique, each with a huge potential, each with a particular look, feel and advantage. However, th [...]
This is a TRUE & SUCCESSFUL story written and documented by Florian Hieß, a digital performance strategist specialized on SEO, SEA and conversion optimization. He is working in an agency creating the online strategies of top national and international companies. More details about the author can be found at the end of the article. In this case study I’m looking at a local business to identify what was done wrong in the past with the link building strategy of [...]
How do you get to be the best? 'Know yourself to improve yourself' said famous positivist philosopher August Comte in the 19th century. 'Know yourself, know your worth', echoed famous rapper Drake more recently. Regardless who you feel closer to, they’re both right. One of the cornerstones of becoming the best – or just better – in any field is understanding where you are right now and how you can move past that. In SEO, that means understanding where you stand co [...]
How many times didn't we think that a message can either be formulated in an emotional or a rational way? In fact, this should be more of a mixture than a decision between the two. Scientific research proves that people whose emotional side of the brain is damaged are not able to make any decisions. Consequently, no decision is ultimately exclusively rational, which brings a new perspective on content marketing strategies when it comes to addressing their target. While objectives can be generall [...]
There is a common saying that “no job is finished until the paperwork is done”. And this quote is just as true for any profession - from a small eCommerce business to the Government - because generally talking, the only way a client can judge how well you’re doing the job is by reading the reports frequently. If something wasn’t included in the report, the client usually assumes it didn’t happen. If the report is inadequate, the client assumes that the job done is inadequate. If the re [...]
Wikipedia is not only one of the most reputable online encyclopedias, it can also be one of the most reputable link sources in terms of SEO. Caution is warranted though, because a very interesting paradox is at play here: the less Wikipedia is being used for SEO, the more credible and valuable it is as a link source. Furthermore, the more credible and valuable it is, the more appealing it becomes. But be aware: if you are now rushing to the crowd-sourced encyclopedia to insert your links in ever [...]
We, at cognitiveSEO, try to define ourselves through innovation and cutting edge technologies. Yet,besides this, what really defines us is our users: what they want and what we believe they'll need for the future. This is why we're constantly working on improving our tool, in tailoring it by our customer's needs. After closely researching our users' behavior, we've realized that we can make our SEO dashboard even more user-friendly and flexible by adding some features that will help anyone do th [...]
Update: 15th June 2015 : Penalty Recovery in 6 Days - Thumbtack rankings seem to have recovered after only 6 days of penalty. You can skip the Penalty Analysis if you are interested in the Recovery Analysis only. This is the very interesting penalty and surprisingly fast recovery story of Thumbtack, an online platform that allows service providers and consumers to find each other and negotiate jobs online. We don't know if it has something to do with its swift rankings recovery or n [...]
The world is changing and the virtual world is the vanguard. Businesses are getting more dynamic and increasingly diverse. We understand that and want to help you stay ahead of the trends, rather than constantly trying to catch up with them. Whether you’re an independent professional, a small agency or a full-fledged brand, your ambitions come before your size. We believe one of the best things about the web is its ability to level the playing field and allow the Davids of the world t [...]
