Andreea Sauciuc - cognitiveSEO Author

When we talk about SEO, usually all our focus goes to Google. But what about SEO for Bing or Yahoo? Is that something you need to miss out?! The short answer is no, and we’ll let you know why and how you can actually increase your rankings & get more traffic from Microsoft's search engine, Bing.   With Google being so volatile, Bing seems a constant and valuable source of traffic with a rich source of data. Lots of people overlook it and miss a lot of audience and conversions. &nbs [...]

Call it as you want: plug-in, extension or add-on, its purpose remains the same: to make whatever software you are using more feature-rich. There are a lot of great plug-ins, but the ones we're going to focus on are the plug-ins that will enhance your SEO efforts.   We're not going to get terribly technical so enjoy checking the plugins below and use the ones that fit you best.     Along the years, we’ve searched, tested and tried lots of plugins. The following SEO plugin [...]

Relationship marketing is important in every business. Clients keep your business running. Getting them is one thing, but keeping them is a whole different story.   Customer loyalty can ensure a strong long-term relationship with your clients. Having the right tools to manage them and deliver what they need can lead you into that direction. We think that business success relies on the number of satisfied customers, plus other ingredients that make the strategy “spicier” - more elabora [...]

Google is quite disputed be search marketers all over the world but we can all agree on one thing: Google offers lots of tools and features which can help every business, big or small, to thrive and make the most of their activity. From developer tools to business management and valuable resources, here it is - what we hope to be - the complete list of Google marketing tools.      We've scooped the whole internet to find the most useful and relevant Google tools for everyone wh [...]

It’s that time of the year when everybody is feeling deeply in love and thinking about presents and plans for Valentine’s Day. On this special occasion, we thought that a few SEO tips can really help both business owners to get more clients and customers, to buy the perfect gift for the beloved person.   A true love story doesn’t work without its successful ingredients. Same goes with SEO and UX - which is a true love story, SEO & content writing, SEO & PPC, SEO & social [...]

Everybody talks about unnatural links and their impact on the SEO world. While some things are well known, when it comes to search engine optimization and spammy links, there is still a lot of obscurity on the subject.    To shed some light on this matter, we’ve run an in-depth analysis based on more than 100k inbound links. Some of the findings are really surprising, while others bring a clear confirmation to some really popular assumptions.       Almost a Quarter [...]

SEO doesn’t let you down, that’s why you need to focus on it. You shouldn’t avoid it. It’s not your ex; it is your partner for the long run — the one that you should have for better and worse.   SEO is like a marriage: sometimes you don’t get it, sometimes you fight against it, sometimes you are inseparable, but you are together because you can’t exist one without the other. We’ve put together a pros list with essentials tips to understand why your business needs SEO in [...]

You know how important online presence is to any business and how valuable it is to deliver performance. But how well do you understand your users’ path and what makes them engaged? How often has it happened to you to find out specific things about your traffic and make correlations but didn’t know the steps for filtering your data?   Understanding your Google Analytics results can be hard and tricky, but Google Analytics Insights is the everyday solution. It’s like training for the [...]

Recently somebody has asked me how to do a backlink audit and what are the required steps for an accurate analysis. We’ve talked numerous times on what's the best way to evaluate your links and remove the damaging ones. So, it got me thinking … We need to create a guideline.   A backlink audit shouldn’t be hard to perform. First, because you need to use it whenever you want. So, it must come in handy anytime you have new clients or you want to monitor some old sites, or anytime you� [...]

Google +? Have you forgotten about it, too? While many of you seem to have been disregarding Google + over the past few years, it was there. But now, as the latest news confirms, we've found out that it will be shut down after user information was exposed. It is no shock for some to hear that it will be locked down, while for others it is sad news.   All in all, the news might affect lots of business owners. We’ve talked on our blog before, on multiple occasions, about the effect of soc [...]