Hashtags have become a powerful tool in digital marketing, with their roots deeply embedded in today’s pop culture. Some love them, others totally don’t. Few know how to use them strategically, while the majority just think it’s cool to throw in 1, 2, 5… or 50 hashtags in a post. While some play around with fun, embedded words following a hashtag, others focus on getting the most out of these little social media wonders. Whether you’re using related hashtags or just experimenting, they [...]
We have written and optimized - for our own blog or other pages - thousands of articles and SEO friendly blog posts in the last 10 years. What better way to learn from past successes and mistakes? We’d like to share them with you, not just as a holiday gift, but mostly because sharing our insights with others is what makes us and the people around us stronger and more resilient. Google's rules and updates changed way too many times to be worth counting and the content writers on this [...]
Everybody wants to have the possibility of choice, but the paradox is that no one wants to be some random "one" in a crowd of a hundred. With this need of any digital marketer in mind, we've thought of giving you the opportunity of being just that marketer who stands out. The new year of H2H (human-to-human) approach is here and we should focusing our attention to build meaningful relationships with audiences in a creative way. After extensive research, we've put together a list with the top [...]
As your online business grows, it becomes obvious how important content marketing is for your business. And even if you're the one working on your business' strategy or you hire an agency to help you out, one thing is clear: you need to know the full list of content marketing services your company needs. Before saying that you don't need to bother with this because you will hire a specialized digital agency to take care of all this, take this scenario: You get a great offer [...]
Google is facing serious indexation issues these days, affecting countless businesses all over the world. Despite the official announcements that the indexation issues have been fixed, the problems seem to persist. With great power comes great responsibility. Therefore, we can only hope these issues will be solved as fast as possible for all webmasters and company owners that are already facing a difficult year for their businesses. Google is undoubtedly one of th [...]
This is a TRUE SUCCESS story from Rafael Alencar, a Brazilian digital marketer and founder of Imigrar, written and documented by himself, at his initiative. After using the Content Assistant Tool, in less than 48 hours my post went from 14-16 place in search results straight within the featured snippet. Background I have good quality content on my site - Imigração para o Canadá e Quebec. For instance, my bounce rate so far this year is 3.30%. All 2019 my bou [...]
Ranking number one on Google is great. But ranking in a Google answer box, on position zero, is even better. Google answer boxes might be a blessing for both users (they get the desired info instantly) and webmasters (their website is in the foreground, above the top ranking websites). But what steps do you need to take to make sure you get featured in Google's rich answer box? Everything you need to know about answer boxes, from what they are to how to win them, is thoroughly detailed [...]
SEO writing has become an adventure, a complicated math problem we are all trying to calculate for finding the secret to get results faster. The number of search engine factors have advanced, the Google algorithm updates has increased, the number of businesses that use SEO have increased, the number of SEO agencies have increased and more and more people have become aware of its importance. That's how the market got pretty cluttered and the competition very high. And we know how important it is [...]
There are over 1.5 billion web sites in the world, and JavaScript is used on 95% of them. With no additional introduction to the importance of performing an in-depth SEO analysis on your site, regardless of the programming language it uses, we are proud to tell you that starting today, cognitiveSEO can crawl and perform in-depth site audits on all types of websites, JavaScript generated sites included. With so many sites using content generated with JavaScript, yo [...]
Just last week Google made waves with its announcement of quantum supremacy - the claim that they have developed a quantum computer that has been demonstrated to solve, in a matter of days, a problem that a “classic” supercomputer would most likely take thousands of years to solve. Elsewhere, stories about robots taking our jobs abound, while machine learning seems to be on everyone’s mind. But change is not always flashy or even visible. Last week, Google introduced a n [...]