Cornelia Cozmiuc - cognitiveSEO Author

One could say that we've become addicted to constant and never-ending self-improvement. But there’s a more important and more meaningful reason behind a continuous quest for self-improvement. It’s the very reason we get into the tech business in the first place: we see something in the environment that can be made better and we think we can provide a tool for that.   And, as the environment changes, so do we. The key is in that very word: “better” - not “good”, but “better� [...]

The trick with ranking is not to force it. When everybody’s trying to rank for the same keywords, there’s not much room for long-term development. This is where you can improve and find keywords semantically related to your niche, but not necessarily used by your competitors.   It’s in Google’s best interest to suggest semantic results, as closely related to the search query as possible. This should be in your best interest, too. But what happens when your industry’s a crowded [...]

It’s almost impossible to come up with a digital marketing strategy to spy on your competitors without consistent information regarding the trends in the niche. And, if you think that it’s only what works that matters, you may not get too far.   In order to develop a way to leverage customers' and influencers' behavior to your advantage, you’ll have to make yourself comfortable in the office chair and start to seriously monitor the entire niche. That’s the wonder of a free market [...]

Email open rates represent the ultimate effectiveness of the emails you’re sending to your audience and your leads. And the better your emails are in composition and structure, the more you’re going to grow your business in a sustainable way. We’ve put together (probably) the largest list of hands-on tips that will help you nail email marketing and notably boost your email open rates.   With no further introduction, we present you a great list of 53 great methods on how to consi [...]

Enjoy a brand new cognitiveSEO Talks - On Search and Traffic with Dawn Anderson, an all-in-one professional that will make you take out a pen and a sheet and note everything she has to say.   There’s a lot to say about Dawn. She is a skillful digital marketer and SEO consultant with over 11 years of experience, Lecturer at Manchester University. She is also a speaker and trainer, contributing in international conferences and she also founded Move It Marketing Agency back in 2012. &nbs [...]

This cognitiveSEO Talks - On Search and Traffic episode brings to your attention a bunch of rare SEO tips and tricks and a frank all-SEO discussion with Andrea Pernici, a chief technology officer specialized in search engine marketing, design, and technical SEO, to mention just a few.     From web analytics to mobile marketing, HTML & CSS, Andrea has it all: great digital marketing skills, an excellent understanding of the SEO landscape and a highly business-oriented approach. Ther [...]

A new episode of cognitiveSEO Talks - On Search and Traffic, brings a new topic and a highly experienced professional: Gianluca Fiorelli. SEO Strategist and International SEO Consultant at ILoveSEO.net, Gianluca is working in the web marketing field since 2003. That’s about 15 years which means a lot in the digital marketing field.   In the current cognitiveSEO Talk, Gianluca Fiorelli speaks openly about SEO audits, link and content building, how CTR works and top things any digital m [...]

We can already see a convergence between digital marketers, SEOs and webmasters. Although they all have their own tasks and responsibilities, at some point all of their work will revolve, more or less, around the concept of link building. This is the topic that we’re going to talk about in today’s article.   While link building, alongside content, might have a bad name in the industry it still is the number one signal Google looks at when deciding to rank a website. There are countles [...]

Here it is: a new episode of our cognitiveSEO Talks - On Search and Traffic, this time with David Harry, one of the most important pioneers in SEO. Before jumping into the nitty-gritty, you need to know that there are 20 years since David is working in the SEO niche.    David Harry spent about five years doing forensic SEO (which is helping people with SEO problems, penalties, and things related to this) and he got to the point where he doesn’t need to pitch to clients to attract th [...]

The latest cognitiveSEO Talks episode - On search and Traffic - brings to your attention Dan Petrovic, a digital marketer from Australia who runs a company called Dejan. Except being a great guy with an experience of over 16 years in digital marketing, Dan is quite involved in understanding how people consume news content online.   The director of Dejan shared with us loads of tips on how to write content like a pro, how to make the most out of Search Console plus tons of great insights o [...]