Cutting-Edge SEO Insights

If you don’t have any competitors, there’s no need to read this article. But just in case you do, then you’d better not miss it! Why’s that, you might wonder?   Well… it’s because often times, unethical competitors prefer to blow in somebody else's candle so that they can shine brighter. Instead of working more on their websites to improve user experience, some webmasters attack competitor sites with unnatural, spammy links, or even DDoS (Denial-of-service).   In search [...]

Writing for SEO purposes can be difficult and time consuming. However, it's time well spent, as SEO helps us rank better in the search engines.   How do you write an SEO-friendly blog post, you might ask? Using a step-by-step SEO checklist, of course! By the end of this article, you'll know exactly how to write search engine friendly blog posts. So, give it a good read!     Don't loose time! Below you can find the full checklist you should follow if you want to have SEO f [...]

Since the mobile intrusive interstitial ad penalty from January 10h, 2017, there has been a lot of fuss on pop-up, banner and interstitial ads. Google itself announced it will devalue webpages  that use intrusive pop-up and interstitial ads in mobile search.   Is this the end of those types of ads? Is there a Penalty for them? What does Google have to say? Be patient and you’ll find the answers to all of your questions regarding this topic. Today.     In the following [...]

The SEO industry will always vary according to trends, and the rise of AR will definitely be course-changing for the SEO specialists and their content strategies.   An emerging field of technology, augmented reality or AR  seems to be somehow of a buzzword nowadays. Rumor has it that augmented reality is limitless and has enormous potential, holding plenty of features in the store for the future. Should the SEO hark to these facts?     We took the challenge of talking abou [...]

SEO, like business and life, is all about constant improvement – and improvement is only possible when something can be measured.   Measuring SEO, however, is often easier said than done.   There is a staggering number of components and variables in the SEO efforts and several metrics are needed to gauge success. The complexity can be challenging, and it takes true grit to master the art and science of measuring SEO. Yet, the prize is worth it.      Those who go [...]

Content audits can be very powerful and restorative, yet many content marketers and SEOs underestimate it, be it for its complexity, or its rather lengthy process. But if you want your content to perform, you should run a content audit from time to time.      It's like those annual physical exams you take at the doctor's. You know they are time-consuming and rather unpleasant, yet results are eye-opening and eventually rewarding. You benefit from knowing what's to improve, what's [...]

Large and active following on social media should be viewed as an essential asset to your online marketing strategy. We are witnessing social networks flourish in terms of both users and user generated content. Followers are a great asset, and the more they are, the more likely they will be to help lead generation. In other words, money in your pocket.   It's a fact that social media has grown in influence and attracted more users in the past few years.  That's why if you have a websit [...]

As many of you know, we’re passionate about exploring in-depth digital marketing topics through research, case studies, and data-driven analysis. Our goal has always been twofold: to answer the questions marketers ask every day and to uncover practical insights that help professionals stay ahead.   This time, however, we decided to take a different approach.   Instead of focusing on strategies, algorithms, or analytics, we turned our attention to the people behind the campaigns, [...]

Optimizing a page for mobile speed? Not easy. Mobile search has come a very long way, especially since the Google Mobile Friendly Update, back in 2014.   Mobile optimization keeps evolving, and it happens fast.  At first, we had separate mobile versions, then responsive designs, now we have Google AMP pushing strong. What AMP (accelerated mobile pages) is, if and how AMP can influence SEO and how it will impact your business - you can find the answers to all of these questions in the fo [...]

You’ve heard it a thousand times by now already: write high-quality content and the ranks will follow. Or Content is king! But what does that even mean?   To shed some light once and for all if and how content influences rankings, we’ve performed an in-depth analysis on almost 40,000 keywords and around 4 million pieces of content. And the results are GOLD.     Content marketing, among other SEO strategies, is really a hot topic these days for any industry. But I bet y [...]