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SEO doesn’t let you down, that’s why you need to focus on it. You shouldn’t avoid it. It’s not your ex; it is your partner for the long run — the one that you should have for better and worse. SEO is like a marriage: sometimes you don’t get it, sometimes you fight against it, sometimes you are inseparable, but you are together because you can’t exist one without the other. We’ve put together a pros list with essentials tips to understand why your business needs SEO in [...]
The Google Disavow Tool can be useful but it can also be very dangerous. If not used properly, it can mess up with your website's rankings on Google. In order to make sure you use the Google Disavow Tool right, you must first know when you are actually allowed to use it. This advanced Google feature should only be used in specific scenarios. If you're interested in finding out when you should use the Google Disavow Tool, keep reading, because you'll get all your answe [...]
Convincing clients to buy your SEO services is hard. Although it's a growing market and people become more aware of its value, they still don't see its true potential. They have a ton of objections and questions, especially if you're the one approaching them to make a sale. I'm sure prospects have told you plenty of times things like Can you guarantee #1 positions? or It takes too much time, Adwords brings me instant results. If you don't answer those questions and ob [...]
One could say that we've become addicted to constant and never-ending self-improvement. But there’s a more important and more meaningful reason behind a continuous quest for self-improvement. It’s the very reason we get into the tech business in the first place: we see something in the environment that can be made better and we think we can provide a tool for that. And, as the environment changes, so do we. The key is in that very word: “better” - not “good”, but “better [...]
Whenever we talk about SEO and the idea of optimization, some of the first things that come to our mind are content, backlinks or keywords. This is not wrong, but it isn't exhausting the possibilities of SEO either. Especially since there are plenty of factors that weigh in a page rank that are not purely backlink or content-driven. So it should not have come as too much of a surprise when Google announced that page load speed is a ranking factor for both desktop and mobile searches. Of course, [...]
The trick with ranking is not to force it. When everybody’s trying to rank for the same keywords, there’s not much room for long-term development. This is where you can improve and find keywords semantically related to your niche, but not necessarily used by your competitors. It’s in Google’s best interest to suggest semantic results, as closely related to the search query as possible. This should be in your best interest, too. But what happens when your industry’s a crowded [...]
It’s almost impossible to come up with a digital marketing strategy to spy on your competitors without consistent information regarding the trends in the niche. And, if you think that it’s only what works that matters, you may not get too far. In order to develop a way to leverage customers' and influencers' behavior to your advantage, you’ll have to make yourself comfortable in the office chair and start to seriously monitor the entire niche. That’s the wonder of a free market [...]
Even if you don't know what they actually are, if you use the internet, one of the first things you'll stumble upon are URLs. We also call them addresses sometimes. You probably don't spend much time thinking about them, but the World Wide Web is actually built from the ground up on URLs. Every time you access or link to a web page, you use a URL. Google implied that "URLs must die". But, is a world without URLs possible? Follow along and let's jump a little deepe [...]
You know how important online presence is to any business and how valuable it is to deliver performance. But how well do you understand your users’ path and what makes them engaged? How often has it happened to you to find out specific things about your traffic and make correlations but didn’t know the steps for filtering your data? Understanding your Google Analytics results can be hard and tricky, but Google Analytics Insights is the everyday solution. It’s like training for the [...]
Recently somebody has asked me how to do a backlink audit and what are the required steps for an accurate analysis. We’ve talked numerous times on what's the best way to evaluate your links and remove the damaging ones. So, it got me thinking … We need to create a guideline. A backlink audit shouldn’t be hard to perform. First, because you need to use it whenever you want. So, it must come in handy anytime you have new clients or you want to monitor some old sites, or anytime you [...]
