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Google has recently released version 68 of the Chrome Web Browser. In this version, websites that don't run on HTTPS will be marked as Not Secure. This might lead to the following question: does Google value websites with SSL certificates more? Will they rank better? Is it worth to make the switch?   In this article you'll find out whether SSL certificates matter for SEO or not. You'll also learn exactly how to migrate your website from HTTP to HTTPS without suffering any ranking drops. Y [...]
Google is pushing for a shift from http to https, there is no secret in this. This strategy would probably be effective anyway, but with Google behind, the shift starts to resemble a done deal. The question is no longer whether sites will follow, but when. After all, who in their right minds would give up geolocation, encrypted media extensions or application cache?   But aside from the technical complications of this move, there are other considerations as well. One such unforeseen side [...]
Over the past 7 years, I've learned a lot about digital marketing and SEO. I started this journey by building WordPress websites, but then quickly realized that they are useless if they do not rank on search engines.   That's how I actually got into search engine optimization. I got lucky and landed a job for a company in a pretty competitive niche (bodybuilding supplements) pretty fast. Fast forward for about 5 years and now I run my own company.  Now I want to take my SEO & Digital [...]
If you’re a content writer, you have a blog or work for a company, you might have struggled with this question before: How do I find good blog topic ideas? There might have been situations when you didn’t have any ideas and you had to write something just to keep your users engaged.   For everyone that has stumbled on this, I understand you. I know what you’re feeling. And you’re not alone. For somebody who writes on a daily basis, you need to be like a factory of fantastic ideas [...]
An online presence is highly valuable for every business, no matter if you are located in a single place or have lots of offices around the globe. And search engine optimization should be applied both locally and globally.   Businesses that want to optimize for local SEO should have all the necessary tools and knowledge to fulfill their goal. Now more than ever, Google is focused on offering a personalized experience for each user thus local optimization plays a crucial part in the play. [...]
As a team of marketing and developers, we like innovation and always thrive to offer the best user experience. We're not just about creating new tools, but also improving and finding new ways to adapt to our users' needs. We like to create solutions to address all the limitations of the existing toolset and fill in gaps.   Given the fact that Google Search Console, the tool that helps you measure your site's Search traffic and performance, is such a used tool by our users, we had to incl [...]
eCommerce navigation or faceted navigation in SEO. There are phrases the Gods of SEO themselves squint at when they hear them. Why? Because it involves duplicate content and very big sites. And we all know how difficult that is to fix.   The subject is hard to master and it comes with a lot of confusion on the side. Faceted search or filtered search? What is the difference between facets and filters? Which pages should I index? These are all questions webmasters ask themselves. So prepare [...]
When we talk about SEO, usually all our focus goes to Google. But what about SEO for Bing or Yahoo? Is that something you need to miss out?! The short answer is no, and we’ll let you know why and how you can actually increase your rankings & get more traffic from Microsoft's search engine, Bing.   With Google being so volatile, Bing seems a constant and valuable source of traffic with a rich source of data. Lots of people overlook it and miss a lot of audience and conversions. &nbs [...]
Intentional or unintentional, be it plagiarism or bad technical implementation, duplicate content is an issue that is affecting millions of websites around the web. If you've wondered what content duplication is exactly and how it affects SEO and Google rankings, then you're in the right place.   Whether you think your site is affected by this issue or just want to learn about it, in this article you will find everything you need to know about duplicate content. From what it is to how yo [...]
Call it as you want: plug-in, extension or add-on, its purpose remains the same: to make whatever software you are using more feature-rich. There are a lot of great plug-ins, but the ones we're going to focus on are the plug-ins that will enhance your SEO efforts.   We're not going to get terribly technical so enjoy checking the plugins below and use the ones that fit you best.     Along the years, we’ve searched, tested and tried lots of plugins. The following SEO plugin [...]