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Not long ago, Google has released version 68 of the Chrome Web Browser. In this version, websites that don't run on HTTPS will be marked as Not Secure. This might lead to the following question: does Google value websites with SSL certificates more? Will they rank better? Is it worth to make the switch?   In this article (Updated 2020) you'll find out whether SSL certificates matter for SEO or not. You'll also learn exactly how to migrate your website from HTTP to HTTPS without suffering [...]
Google is pushing for a shift from http to https, there is no secret in this. This strategy would probably be effective anyway, but with Google behind, the shift starts to resemble a done deal. The question is no longer whether sites will follow, but when. After all, who in their right minds would give up geolocation, encrypted media extensions or application cache?   But aside from the technical complications of this move, there are other considerations as well. One such unforeseen side [...]
So, you're wondering why SEO does not work for you and your website, right? Haven't you heard?! SEO is dead! Dead from all the bad jokes about it. Of course, SEO isn't actually dead, but there are a few reasons why SEO might not be working for you and your site.   We've gathered 14 top of mind reasons why your SEO might not be working for your website. Let's go through them and see if something rings a bell.   You don't stick to the basics You don't really understand wha [...]
We have written and optimized - for our own blog or other pages - thousands of articles and SEO friendly blog posts in the last 10 years. What better way to learn from past successes and mistakes? We’d like to share them with you, not just as a holiday gift, but mostly because sharing our insights with others is what makes us and the people around us stronger and more resilient.   Google's rules and updates changed way too many times to be worth counting and the content writers on this [...]
As your online business grows, it becomes obvious how important content marketing is for your business. And even if you're the one working on your business' strategy or you hire an agency to help you out, one thing is clear: you need to know the full list of content marketing services your company needs.      Before saying that you don't need to bother with this because you will hire a specialized digital agency to take care of all this, take this scenario: You get a great offer [...]
Google is facing serious indexation issues these days, affecting countless businesses all over the world.  Despite the official announcements that the indexation issues have been fixed, the problems seem to persist.   With great power comes great responsibility. Therefore, we can only hope these issues will be solved as fast as possible for all webmasters and company owners that are already facing a difficult year for their businesses.      Google is undoubtedly one of th [...]
This is a TRUE SUCCESS story from Rafael Alencar, a Brazilian digital marketer and founder of Imigrar, written and documented by himself, at his initiative.    After using the Content Assistant Tool, in less than 48 hours my post went from 14-16 place in search results straight within the featured snippet.      Background I have good quality content on my site - Imigração para o Canadá e Quebec. For instance, my bounce rate so far this year is 3.30%. All 2019 my bou [...]
If you use SEO to promote your website, you most probably have heard of PBNs (Private Blog Networks). The concept isn't very difficult to understand (although it is difficult to execute), but with the overload of information out there, you might be conflicted.   Do PBNs still work in 2021? Are there any risks? Well, the short answers are yes and yes. So should you build one? That's up to you. However, this article has to purpose to help you make an educated decision. This won't be a guide [...]
Finding affordable SEO services for small businesses isn't an easy task for sure. With SEO being such a complex field, it's hard to know what services do you need or whether a company's gonna do a good job or not.   That's why it's important to have at least an idea of what SEO services are important, which practices are useful and which are harmful.     Many times, SEO companies offer their services in the form of a monthly SEO package. While it's easy for search engine ma [...]
The digital marketing industry is continuing to evolve, and you need to keep up with the content marketing trends that appear. SEO and content marketing should always be best friends, one should not live without the other.    That’s how we come to the idea of searching the trends in content marketing which influence SEO so you know what to expect and how to place yourself on the wave and not against it.   We've talked about the importance of content on our blog on multiple occ [...]