The SEO Blog from cognitiveSEO

There is a place where we all go when it comes to finding answers about various things on the planet, from the definition of the sewing needle to the history of money. Interesting things are to be discovered on Wikipedia. What we've recently found out is that even more appealing things are to be found "underneath" Wikipedia. From the revenue Wikipedia started with, continuing with the editors' controversy and, what drew our attention most, the advertising policy of the big online encyclopedia. W [...]

Finding influencers is crucial for promotion in any content publishing strategy. There are many ways to figure out who is influential and who is not, the trick is not to rely on one source but to steep yourself in the niche and the top influencers in your industry will become self-evident.   It is important when you set about creating content that you know and understand the audience which the content should be for. Rather than producing broad content that tries to please as many people a [...]

Wikipedia is not only one of the most reputable online encyclopedias, it can also be one of the most reputable link sources in terms of SEO. Caution is warranted though, because a very interesting paradox is at play here: the less Wikipedia is being used for SEO, the more credible and valuable it is as a link source. Furthermore, the more credible and valuable it is, the more appealing it becomes. But be aware: if you are now rushing to the crowd-sourced encyclopedia to insert your links in ever [...]

We, at cognitiveSEO, try to define ourselves through innovation and cutting edge technologies. Yet,besides this, what really defines us is our users: what they want and what we believe they'll need for the future. This is why we're constantly working on improving our tool, in tailoring it by our customer's needs. After closely researching our users' behavior, we've realized that we can make our SEO dashboard even more user-friendly and flexible by adding some features that will help anyone do th [...]

Update: 15th June 2015 : Penalty Recovery in 6 Days - Thumbtack rankings seem to have recovered after only 6 days of penalty. You can skip the Penalty Analysis if you are interested in the Recovery Analysis only.   This is the very interesting penalty and surprisingly fast recovery story of Thumbtack, an online platform that allows service providers and consumers to find each other and negotiate jobs online. We don't know if it has something to do with its swift rankings recovery or n [...]

The world is changing and the virtual world is the vanguard. Businesses are getting more dynamic and increasingly diverse. We understand that and want to help you stay ahead of the trends, rather than constantly trying to catch up with them.   Whether you’re an independent professional, a small agency or a full-fledged brand, your ambitions come before your size. We believe one of the best things about the web is its ability to level the playing field and allow the Davids of the world t [...]

It’s no longer enough to produce good content, you must be producing exceptional content. Exceptional content will get you to the number one spot. In this article we look at a piece of content from Canva.com, a design blog and yet they rank no.1 from “taking long walks”. Content is not King, the focus should always be on the reader. Find out what excites the people you are publishing for and give them what excites them, which is a little different than giving them what they want, bec [...]

Having a Google Links Penalty is not something you wish for, but it’s something that you might have to deal with if Google found those rotten links in your link profile. In today’s article we’re going to analyze the process of creating a Google Disavow file, submitting it to Google and tracking the results.   To provide help to the people who practiced "bad" link building in the past and were in search of ways to clean up their messy link profile, in October 2012 Google launched the d [...]

This is the headline I think works best for this article. I did start out with “Coming up with a content strategy that works”, but it doesn’t put emphasis on the problem and the problem is find a way to create a plan that is actionable. And when I say actionable I mean: Under budget Content creator has the correct skill set It doesn’t harm the brand It can be produced in the time allotted I like for you to understand that when I say “actionable” content, this is what [...]

Coming up with content ideas is a never ending job for the content marketer. Not only must you thing of the narrative or story of the content piece, you must chose the correct type of content. It’s useful not to mix up type of content with a theme of content. Type of content is more the mechanical aspects of the production, whilst theme is more about the tone or the narrative of the content, which will determine the feeling the end user is left with when the content has done its work. This [...]