The SEO Blog from cognitiveSEO

Who has the greater armor? Is it the Super Mobile App or the Mobile Spider Site?   In today's market, it is (almost) impossible to hang in there without a mobile-optimized website. It's 2018, we are talking mobile. There's no need of much research to find out that mobile has become extremely important. Just look around you; everybody's looking in their phones.     Considering the big influence mobile is having, Google has taken several actions to support white hat practices [...]

Google's advice about SEO should be the best in the business, right? I mean, they pretty much created it, so they definitely know what they're talking about, don't they? Well, that's pretty much true. But when it comes to such a big company like Google, even officials sometimes contradict themselves.   Also, it's understandable that Google often keeps things secret. If they told people everything about the algorithm, people would probably abuse the system and Google doesn't want that to h [...]

Ranking high takes both time and effort. But there are some SEO techniques out there that are easy to implement and will definitely bring some results. The best part? You can probably do everything yourself.   Spoiler alert, though: many of them include basics. During the years we have observed something rather shocking. Many clients that I've picked up had paid big time for search engine optimization services in the past. To my surprise, however, basic things like keywords in titles were [...]

In an AI world, where technology evolves so fast, it’s mandatory to be on a wave to get noticed, to find new ways of tracking our performances. And ROI is undeniably required.   Pay per lead emerged following a need to evaluate results that could not be followed through traditional forms. In theory, a lead is generated through a signup form which includes contact information and, in some cases, demographic information, too. It is usually is a non-cash event for those who sign-up because [...]

Google Updates. We've all heard about them and, to some extent, we all fear them. Even if you're 100% clean and always follow the Google guidelines, you can still suffer from the dirty work of others.   But what do you do when a new Google Update arises? How do you know it's the cause of a traffic drop on your website? What are the steps you need to take in order to determine that?   Well, keep reading, because in this article we'll discuss the steps you should take when a new Goog [...]

Link-building is a noisy environment. Lots of opinions and free pieces of advice with no foundation are chocking the internet. Looking at the link-building myths, we discover an unsettled ground with messy directions and scary ideas that can bite, scratch and eat your website alive.   There are a lot of SEO myths, but today we’ll talk about the most damaging ones.   All Links on a Page Pass Equal Ranking Value Image Links Are Bad for SEO All Links Should Be Nofollow Li [...]

Emojis are back! There’s been quite some fuss around Google’s decision to support emojis. They were disabled by Google in 2015, only to be revived one year later: Google said it would show emojis where relevant, useful and fun.   Since these types of characters are becoming so popular, we wanted to know if they had any impact on SEO & PPC and if we should use them or not.      Today we’d like to find out why you should use emojis in SEO and PPC strategies, and ho [...]

Status code 404 is probably the most common HTTP error that people encounter when they're browsing the web. If you've been using the internet for over a year, chances that you haven't encountered one yet are pretty low. They're very common.   Normally, people don't pay too much attention to them. As a user, you will get frustrated at most and hit the back button or close the tab. As a webmaster, however, more things might be at stake. Many website owners ask themselves if 404 pages hurt t [...]

Email open rates represent the ultimate effectiveness of the emails you’re sending to your audience and your leads. And the better your emails are in composition and structure, the more you’re going to grow your business in a sustainable way. We’ve put together (probably) the largest list of hands-on tips that will help you nail email marketing and notably boost your email open rates.   With no further introduction, we present you a great list of 53 great methods on how to consi [...]

I always advocate the idea of taking a step back to see the larger picture. When it comes to digital marketing, this is a crucial step - as it can easily point out what is currently missing from the approach you’re implementing for your website.       Always make sure you’ve got the big picture in mind, however complicated this may seem sometimes. While keeping this in mind, today's post is going to offer you a series of tips that can boost your traffic, and don’t interfere [...]