The SEO Blog from cognitiveSEO

SEO, like business and life, is all about constant improvement – and improvement is only possible when something can be measured.   Measuring SEO, however, is often easier said than done.   There is a staggering number of components and variables in the SEO efforts and several metrics are needed to gauge success. The complexity can be challenging, and it takes true grit to master the art and science of measuring SEO. Yet, the prize is worth it.      Those who go [...]

Content audits can be very powerful and restorative, yet many content marketers and SEOs underestimate it, be it for its complexity, or its rather lengthy process. But if you want your content to perform, you should run a content audit from time to time.      It's like those annual physical exams you take at the doctor's. You know they are time-consuming and rather unpleasant, yet results are eye-opening and eventually rewarding. You benefit from knowing what's to improve, what's [...]

Large and active following on social media should be viewed as an essential asset to your online marketing strategy. We are witnessing social networks flourish in terms of both users and user generated content. Followers are a great asset, and the more they are, the more likely they will be to help lead generation. In other words, money in your pocket.   It's a fact that social media has grown in influence and attracted more users in the past few years.  That's why if you have a websit [...]

This is a TRUE & SUCCESSFUL story from Bill Sebald – founder at Greenlane, with 15 years of eCommerce & SEO experience in the background, written and documented by himself.   Within 24 hours, we saw our rank improve from #5,  for one of the term we were optimizing for, to #2 in the search engines.     Background   As an agency, we are always dealing with clients that face all kinds of issues, insignificant search rankings, low quality content, few social s [...]

As many of you know, we’re passionate about exploring in-depth digital marketing topics through research, case studies, and data-driven analysis. Our goal has always been twofold: to answer the questions marketers ask every day and to uncover practical insights that help professionals stay ahead.   This time, however, we decided to take a different approach.   Instead of focusing on strategies, algorithms, or analytics, we turned our attention to the people behind the campaigns, [...]

This is a TRUE & SUCCESSFUL story from the SEO strategist Jason Acidre – Co-founder at Xight Interactive, written and documented by himself.   From position #12 to position #5 in under 30 days. It's definitely a huge thing, especially for consultants and site owners who are looking to get even more productive in the technical maintenance aspect of their websites.     Let me tell you my experience using the Keyword Tool and Content Assistant to improve the rankings and [...]

Optimizing a page for mobile speed? Not easy. Mobile search has come a very long way, especially since the Google Mobile Friendly Update, back in 2014.   Mobile optimization keeps evolving, and it happens fast.  At first, we had separate mobile versions, then responsive designs, now we have Google AMP pushing strong. What AMP (accelerated mobile pages) is, if and how AMP can influence SEO and how it will impact your business - you can find the answers to all of these questions in the fo [...]

You’ve heard it a thousand times by now already: write high-quality content and the ranks will follow. Or Content is king! But what does that even mean?   To shed some light once and for all if and how content influences rankings, we’ve performed an in-depth analysis on almost 40,000 keywords and around 4 million pieces of content. And the results are GOLD.     Content marketing, among other SEO strategies, is really a hot topic these days for any industry. But I bet y [...]

Mark Twain famously noted that “The difference between the almost right word and the right word is the difference between the lightning bug and the lightning”.   Admittedly, Twain didn’t know a thing about SEO, but his wisdom remains relevant beyond technology. Because, when you come to think of it, that’s a large part of what we do: we struggle to find the best way to say something, so as to make it the most attractive to potential users.   In the past few months we’ve b [...]

Failure … a rather hard to digest word. Failure is the bad guy everybody avoids. Winning, on the other hand, is a whole different story. But with new beginnings comes the challenge to keep your head above water and not to mess it up.   It is not science per se. It is just sweat, practice and A/B testing based on your data and real data examples. Startups fail at SEO because they aren’t prepared or do other rookie mistakes, but in the next few minutes you’ll find out how to steer aw [...]