We can already notice a convergence between digital marketers, SEOs and webmasters. Nowadays they all have their tasks and responsibilities, yet all of their work will revolve, more or less, around the concept of link building. This is the topic that we’re going to talk about in today’s article. The concept of link building represents a way of creating a high authority website, with a great page rank that will ultimately lead to achieving your company’s marketing goals. To make it clear [...]
Forex is the trading of worldwide currencies, using a highly leveraged model, which means you can make a lot of money from a little and you can also lose a lot of money and in a lot of cases you can lose it all. Forex is highly attractive with affiliate marketers due to the ease that people can sign up to the programs and the high pay out of commissions. It also appeals because the currency markets trade 24 hours, Monday to Friday, so there is always a chance to make/lose money. I look at t [...]
Surveys are an excellent way to build links and increase social signals to your website. There are lots of reasons why you should use surveys in your link building campaigns. Here are six of them: You get a great understanding of your client’s customers You get data that is truly unique You get quotes and testimonials from real people You get a ton of ideas for blog posts and articles You can gather case studies volunteered by respondents You see specific areas you need to promo [...]
On May 7th the UK will elect MPs, Members of Parliament to form the next UK Government. As this is the most unpredictable UK election in history we thought we would point the cognitiveSEO tool at the subject and see what we could reveal. I think you will agree that there are some very surprising outcomes. We looked at the websites of the major parties in the UK general election and analyses their backlinks and social signals using the cognitiveSEO tool. Conservative Party [...]
The aim of viral content is to create increased levels of social signals, shares and views, with the intention of driving people to your webpage and causing people to drop links to the web page. Mostly we are shown viral content of multi million dollar corporations, Adidas for example spend $1.6 billion a year on marketing and are looking to move it all online. We need to concentrate on using the concept of viral content for small business and provide you with actionable information [...]
How can we convince interesting and powerful people who run blogs with authority to link to what the majority of people call boring. It is very difficult to define what boring is as there is always going to be a group of hardened activists who will die for their interest, ok maybe not die but suffer mild inconvenience to defend their interests. Train spotting for example, which in the UK represents the poster boy of what the average person describes as boring. Except did you know there are 100, [...]
After my gathering of Disavow Experts in a previous post, I wanted to go more in depth. I knew who I should talk to, Modestos Siotos, of iCrossing UK and one of cognitiveSEO's long term customers who is specialized in ultra advanced link audits and penalty recoveries. So I got together a few questions to really get stuck into things. Before we go hardcore into Penguin and Disavow and all that good stuff, could you explain what Penguin is. In a nutshell, Penguin is a collection of signals Goo [...]
Probably you are familiar with the story of the two English salesmen who went down to Africa in the 1900s. They were sent down to find if there was any opportunity for selling shoes, and they wrote telegrams back home. And one of them wrote: "Situation hopeless. Stop. They don't wear shoes." And the other one wrote: "Glorious opportunity. They don't have any shoes yet." There's a similar situation when it comes to The Disavow Tool also, because there are some people who think that it's an ov [...]
They say that good artists borrow and great artists steal. Whilst I would never advocate ripping off your competition, they can definitely be a source of inspiration and a jump off point for your own ideas. Plus, it is never a bad thing to see what your competitors are up to. Performing “competitive research”, is something that most sectors do and social media is no different. If your competitors have tested various ideas, it makes sense to research and analyse the [...]
This is a TRUE & SUCCESSFUL story from Jonathan Verrall - Senior SEO Manager at Jellyfish and one of our long time customers. “ Negative SEO attacks can come in many shapes. Given the latest Google Updates, black hats had to up their game, resorting to all kind of elaborated SEO attacks. In this context, keeping an eye on your backlinks is mandatory, as well as maintaining a healthy link profile. Below, there is a great, in-depth story about a recovery from a negative SEO attack fro [...]