The SEO Blog from cognitiveSEO

Notice : As we are approaching our commercial launch in November (the exact date is not disclosed yet), we are starting to "leak" features and info about the cognitiveSEO product. Yesterday Matt Cutts has confirmed that Google is indexing Ajax / Javascript. Today we are announcing that cognitiveSEO is doing the same thing ... but from an SEO point of view. What are the "Link Previews" ? In the past 12 months we have been working on a unique and powerful feature, called "Link Previews" (t [...]

* In this week's link building technique column I'd like to write about bragging. Yes, bragging, as in telling people you're the best. I don't just mean success stories and case studies. I'm talking about bragging like hip hop stars do. Also I want to explain how to make people link to you by bragging. Just watch the typical mainstream video with the "hot chicks", big cars and gold chains. These may be cliches but they are still working even after thirty years of hip hop. While you most [...]

* In our weekly link building technique column I introduce acquiring links by feeding egos. It might sound a bit weird as most people consider egoism or the ego itself a trait to be ashamed of. So do we actually forage on the negative or even try to take advantage of people into linking to us? No, we and you have just to appeal to those who you like and make it worthwhile to link back to you. So again this technique is not a "SEO trick" to fool people, it's a way to ensure a true win to win [...]

* Earlier this week one of my favorite link building blogs, SEER Interactive, has published a post on why Google +1 votes are not a good ranking signal. The post by Wil Reynolds recapitulates 10 years of history of ranking factors in search to make its point. It all sounds very convincing unless that it is not true. The old school SEO thinking does not apply here in the case of Google +1 which rather has to do with social media than search. I'm far from a Google fanboy but the +1 votes, e [...]

* "Content is king" is one of the widest spread Internet memes. Whether you agree or not you will see the phrase referenced all over the place. For several years Google was one of the most ardent supporters of the "content is king" philosophy. Why does Google want you to "create great content" and lots of it? In order to explain why I wanted to track the first mention of "content is king" just to find out that Bill Gates declared in January of 1996. Also Sumner Redstone of Viacom said it [...]

Many people don't know Blekko yet but already feel the influence of the search engine start up that offers customizable search results for advanced users. Blekko is actually the driving force behind much of innovation in the search industry right now. Blekko bragged to be spam-free by removing so called content farms that were flooding Google with low quality pay by the dozen content created solely for the purpose of getting search traffic. While Google claimed to have worked on [...]

* Like most average people out there Google hasn't yet let me test the new social network Google+. Only tech pundits, influencers, social media mavens and other early adopters have been allowed to use G+ at the beginning. Thus I have to trust their reviews of the Google+ service. Google's tactic of allowing only cheerleaders in has seemingly paid off. Most reviews are positive. Why? There are different reasons. Let me cite some of them. Gina Trapani of SmarterWare what I a [...]

* I've been following the SEO industry long enough to be able to recognize an SEO expert from what s/he says or writes. Also I'm humble enough to recognize that while I rock at getting links there are link building specialists out there who practice it on a daily basis for projects where you need more than outstanding content to get to the top. We all know that SEOmoz and Search Engine Land have several writers who are among those but here I'd like to name some of the best link bui [...]