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  If you’re into gadgets (and since you’re following us, chances say you are), you’ve probably watched at least one “unboxing” video already. You get to see someone – usually just someone’s hands – take out something from its original box, remove the wrapping, maybe even turn the device on, all this while an off-screen voice tells about how it looks and how it feels. Most unboxing videos don’t really go into a proper review of the product’s technical specifications or [...]
As content creators we spend most of the time focused on niches, or sectors, when we should be creating content for tribes. I first read about the concept of Tribes in a book by Seth Godin. Since then I always make sure my content appeals to a specific and influential tribe, rather than targeted at a niche.   There are lots of advantages to targeting tribes and at the very least, learning the technique can add another effective tool to the toolbox.   In many ways niche marketing is ol [...]
There is a common saying that “no job is finished until the paperwork is done”. And this quote is just as true for any profession - from a small eCommerce business to the Government - because generally talking, the only way a client can judge how well you’re doing the job is by reading the reports frequently. If something wasn’t included in the report, the client usually assumes it didn’t happen. If the report is inadequate, the client assumes that the job done is inadequate. If the re [...]
There is a place where we all go when it comes to finding answers about various things on the planet, from the definition of the sewing needle to the history of money. Interesting things are to be discovered on Wikipedia. What we've recently found out is that even more appealing things are to be found "underneath" Wikipedia. From the revenue Wikipedia started with, continuing with the editors' controversy and, what drew our attention most, the advertising policy of the big online encyclopedia. W [...]
  Finding who is influential is crucial for promotion in any content publishing strategy. There are many ways to figure out who is influential and who is not, the trick is not to rely on one source but to steep yourself in the niche and those who are influential will become self-evident.   It is important when you set about creating content that you know and understand the audience which the content should be for. Rather than producing broad content that tries to please as man [...]
Wikipedia is not only one of the most reputable online encyclopedias, it can also be one of the most reputable link sources in terms of SEO. Caution is warranted though, because a very interesting paradox is at play here: the less Wikipedia is being used for SEO, the more credible and valuable it is as a link source. Furthermore, the more credible and valuable it is, the more appealing it becomes. But be aware: if you are now rushing to the crowd-sourced encyclopedia to insert your links in ever [...]
We, at cognitiveSEO, try to define ourselves through innovation and cutting edge technologies. Yet,besides this, what really defines us is our users: what they want and what we believe they'll need for the future. This is why we're constantly working on improving our tool, in tailoring it by our customer's needs. After closely researching our users' behavior, we've realized that we can make our SEO dashboard even more user-friendly and flexible by adding some features that will help anyone do th [...]
Update: 15th June 2015 : Penalty Recovery in 6 Days - Thumbtack rankings seem to have recovered after only 6 days of penalty. You can skip the Penalty Analysis if you are interested in the Recovery Analysis only.   This is the very interesting penalty and surprisingly fast recovery story of Thumbtack, an online platform that allows service providers and consumers to find each other and negotiate jobs online. We don't know if it has something to do with its swift rankings recover [...]
The world is changing and the virtual world is the vanguard. Businesses are getting more dynamic and increasingly diverse. We understand that and want to help you stay ahead of the trends, rather than constantly trying to catch up with them.   Whether you’re an independent professional, a small agency or a full-fledged brand, your ambitions come before your size. We believe one of the best things about the web is its ability to level the playing field and allow the Davids of the wor [...]
It’s no longer enough to produce good content, you must be producing exceptional content. Exceptional content will get you to the number one spot. In this article we look at a piece of content from Canva.com, a design blog and yet they rank no.1 from “taking long walks”. Content is not King, the focus should always be on the reader. Find out what excites the people you are publishing for and give them what excites them, which is a little different than giving them what they want, bec [...]