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You keep hearing around that the same way true fans like their Apples fresh (I'm talking about iPhones), Google likes its content fresh. Well, it's somewhat true, but not for the reasons you might think of!   Google doesn't necessarily favor "fresh" content. Some search queries definitely deserve freshness, while others not so much. However, fresh content can impact SEO through some indirect "freshness" factors.     What Does Fresh Content Even Mean? Freshness & [...]
So, you're wondering why SEO does not work for you and your website, right? Haven't you heard?! SEO is dead! Dead from all the bad jokes about it. Of course, SEO isn't actually dead, but there are a few reasons why SEO might not be working for you and your site.   We've gathered 14 top of mind reasons why your SEO might not be working for your website. Let's go through them and see if something rings a bell.   You don't stick to the basics You don't really understand wha [...]
We have written and optimized - for our own blog or other pages - thousands of articles and SEO friendly blog posts in the last 10 years. What better way to learn from past successes and mistakes? We’d like to share them with you, not just as a holiday gift, but mostly because sharing our insights with others is what makes us and the people around us stronger and more resilient.   Google's rules and updates changed way too many times to be worth counting and the content writers on this [...]
Everybody wants to have the possibility of choice, but the paradox is that no one wants to be some random "one" in a crowd of a hundred. With this need of any digital marketer in mind, we've thought of giving you the opportunity of being just that marketer who stands out. The new year of H2H (human-to-human) approach is here and we should focusing our attention to build meaningful relationships with audiences in a creative way. After extensive research, we've put together a list with the top [...]
Web Directories have been the norm for the world wide web and for search engine optimization for a long time. But are they still relevant in this age of advanced AI Google Updates?   Well, as Head of Web SPAM at Google John Mueller said, "in general, no". But the key words in that answer are "in general". That's the usual answer we get from John and, as much as we'd like to say we will dissect it, the truth is that we can only be speculating and interpreting things based on own knowledge [...]
Speed is very important for a website. It's so important that Google has made it an actual ranking factor. Over time, Google has taken action to improve the loading speed of websites by providing a set of tools for developers and webmasters. One of these tools is Google Lighthouse.   But how does this PageSpeed Insights Tool from Google actually work? And, more importantly, does page speed affect SEO? You'll find everything you need to know in this article.   The PageSpeed Insigh [...]
Faster, easier, higher. That's what we're all up to when it comes to ranks and traffic, right? Well, easy wins with little effort are rare in SEO. There are most likely SEO myths that will wipe out your business instead of boosting it.   As we are often being asked about many misconceptions from the SEO world, we've decided to gather and share with you the most important SEO myths that tend to keep you from improving your ranks and traffic. And of course, clarify them once and for all. & [...]
Finding affordable SEO services for small businesses isn't an easy task for sure. With SEO being such a complex field, it's hard to know what services do you need or whether a company's gonna do a good job or not.   That's why it's important to have at least an idea of what SEO services are important, which practices are useful and which are harmful.     Many times, SEO companies offer their services in the form of a monthly SEO package. While it's easy for search engine ma [...]
There are many attributes that an SEO must have in order to be successful, but one of the most important ones is being willing to improve all the time. Improvement doesn't always come from making things right. In fact, the only way you'll really improve is by failing, over and over again.   However, when it comes to SEO, a mistake might pass by unnoticed. You might not have any idea that you're doing something wrong. Now, there are thousands of horrible mistakes that you could be making, [...]
As your online business grows, it becomes obvious how important content marketing is for your business. And even if you're the one working on your business' strategy or you hire an agency to help you out, one thing is clear: you need to know the full list of content marketing services your company needs.      Before saying that you don't need to bother with this because you will hire a specialized digital agency to take care of all this, take this scenario: You get a great offer [...]