Try the tool that makes such in-depth research possible.

The SEO Blog from cognitiveSEO

Cutting-Edge Digital Marketing Research
Follow Us and Get Notified on the Latest Digital Marketing Strategy Insights.
It's impossible not to be synced anymore. Everything is on cloud and the amount of information we come across every day is unprecedented. The difficulty of any digital marketer's mission is not letting themselves be distracted by the connectivity and hyperlinking on the web. While we have never been more exposed to information, it's now harder than ever to keep focused and prioritize our online activity. Because we know how crucial it is to stay informed and relevant when it's almost impo [...]
At cognitiveSEO we’re not just about creating new features or tools, but also about recognizing when existing tools are vital to our customers’ businesses. Our users’ experience is what matters most to us and what helps us evolve. So when something is as ubiquitous as Google Analytics, we think the best thing we can do for our users is to make it easy for them to use it as part of our existing tool. No more switching between tools, no more wasted time with mixing and matching results and c [...]
You're probably familiar with inbound.org, the online community that helps marketers stay connected. Putting it simply, inbound.org is an online hub where good marketers come to get better, the platform itself states. It's a great place for sharing ideas, connecting, interacting or even finding a job. Being in the industry, we always cast an eye over the platform as indeed, we've found very interesting pieces of content, needless to say about its very active community from which we could [...]
With the rise of social media, online advertising, and the ever-present growth of technology, emails seem to have been left in the dust. At least, that’s what some sources would have you think. The reality is very different. Email marketing is alive and well, and more importantly, it’s evolving to take advantage of today’s modern technology.   Simply going through the motions and sending out weekly or monthly newsletters isn’t enough anymore. There’s a goldmine of potential [...]
There are many reasons why outreach emails get to be deleted directly without even being read. One of the reasons is that they are never read; not even by the person who wrote them. Therefore, when the sender is not even trying to be coherent or make any sense, why should I be the one trying to read its messages?   Moreover, how can I not delete your emails if they bring me no added value? None. Except the astonishment of how unprofessional that email is written, it literary brings me [...]
Dominating SERPS is what all of us dream of. And, despite popular opinion, being on the 2nd page of a query’s results doesn’t mean that you’re not interested in publishing great content that solely serves the reader's’ interest. Sometimes it means just that the industry is highly competitive and it’s almost humanly impossible to outsmart the competitors. What to do then? We thought of the most complete list of SEO techniques to help you walk this extra mile and finally see the results [...]
Although primarily created to improve user experience, evergreen content has, in fact, other thrilling benefits as well. There’s a vicious circle here - a kind we like. The more hands-on your content is and the more it addresses a need, the more it becomes relevant in terms of ranking, following the exigence of Google’s guidelines and algorithmic updates. In turn, the better it ranks, the more it forces you to keep it relevant in order not to lose audience.   Content marketing an [...]
We’ve all grown used to wonders of technology in this century therefore it’s very hard to dazzle anyone these days. We, probably like any other developing business, wondered what is to be done in this context? What is the way to success or the path to growth in such a competitive market where users are overwhelmed with great apps and tools designed to make their personal and professional life considerably better? We kept on looking for answers for a while but every single time we came out wi [...]
Cold email outreach is clearly more than just sending an email ‘to the right guy’. Converting your marketing prospects into marketing opportunities is not something that everybody does right from the first shot. For once, because it works like a riddle – it’s never the thing that first pops into your mind. This is because that very first thing you’re thinking of including in your outreach pitch was probably used by other hundreds of people hoping to stand out. Then, since influencers [...]
It’s almost impossible to come up with a digital marketing strategy without consistent information regarding the trends in the niche. And if you think that it’s only what works that matters, you may not get too far.   In order to develop a way to leverage customers' and influencers'  behavior to your advantage, you’ll have to make yourself comfortable in the office chair and start to seriously monitor the entire niche. That’s the wonder of a free market - it has made it compu [...]