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This is a TRUE & SUCCESSFUL story from the SEO strategist Jason Acidre – Co-founder at Xight Interactive, written and documented by himself.   From position #12 to position #5 in under 30 days. It's definitely a huge thing, especially for consultants and site owners who are looking to get even more productive in the technical maintenance aspect of their websites.     Let me tell you my experience using the Keyword Tool and Content Assistant to improve the rankings and [...]
Optimizing a page for mobile speed? Not easy. Mobile search has come a very long way, especially since the Google Mobile Friendly Update, back in 2014.   Mobile optimization keeps evolving, and it happens fast.  At first, we had separate mobile versions, then responsive designs, now we have Google AMP pushing strong. What AMP (accelerated mobile pages) is, if and how AMP can influence SEO and how it will impact your business - you can find the answers to all of these questions in the fo [...]
You’ve heard it a thousand times by now already: write high-quality content and the ranks will follow. Or Content is king! But what does that even mean?   To shed some light once and for all if and how content influences rankings, we’ve performed an in-depth analysis on almost 40,000 keywords and around 4 million pieces of content. And the results are GOLD.     Content marketing, among other SEO strategies, is really a hot topic these days for any industry. But I bet y [...]
Mark Twain famously noted that “The difference between the almost right word and the right word is the difference between the lightning bug and the lightning”.   Admittedly, Twain didn’t know a thing about SEO, but his wisdom remains relevant beyond technology. Because, when you come to think of it, that’s a large part of what we do: we struggle to find the best way to say something, so as to make it the most attractive to potential users.   In the past few months we’ve b [...]
Failure … a rather hard to digest word. Failure is the bad guy everybody avoids. Winning, on the other hand, is a whole different story. But with new beginnings comes the challenge to keep your head above water and not to mess it up.   It is not science per se. It is just sweat, practice and A/B testing based on your data and real data examples. Startups fail at SEO because they aren’t prepared or do other rookie mistakes, but in the next few minutes you’ll find out how to steer aw [...]
Email outreach is clearly more than just sending an email to the right guy. Converting your marketing prospects into marketing opportunities is not something that everybody does right from the first shot.   For once, because it works like a riddle – it’s never the thing that first pops into your mind. That very first thing you’re thinking of including in your outreach pitch was probably used by other hundreds of people hoping to stand out. People receive heaps of emails every day. [...]
Content curation. You've probably heard about it, you might have even read a few pieces on the subject but you never really went through it.   How many time did it happen to get a topic idea and start writing on it immediately? And after you've hit published you didn't get the expected results.   The curated content marketing technique can actually boost SEO. Big time. And below you can find some case studies that prove exactly that.     Content curation has tapped i [...]
Conversion rates. At the end of the day, this is what it all comes down to. It's easy to dream of huge conversion rates; however, they've been rather hard to achieve lately. Hard, but not impossible. There are many tips and tricks out there on how to increase your conversion rates even by 529% in only one day.   We are not going to deliver overnight magic solutions in the following blog post. We are going to leisurely talk about how you can increase your conversion rates by following some eff [...]
Long-tail SEO is a well-known technique used by lots of blogs and websites in the online world. But we always ask ourselves before we take any action if it is still a valid SEO strategy nowadays, and how can we use it properly to see direct results.   When running a blog or a website, you probably want to get loads of visitors and traffic to become a perfect competitor. With the right strategy, you can reach your target and convert visitors into potential customers.     K [...]
Each and every day that passes, another fact about SEO is revealed, another important tip is told, another story is learnt just by opening our email, twitter account, or our smartphone. We have the information at hand. Lots and lots of news from the internet marketing world go by our ears and our eyes. Make sure to listen to the right one.    And, speaking of important stuff, we’ve searched and scooped through the Webmaster Central Hangouts to reveal the most intriguing facts about S [...]