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When launching a new website, there are some things that seem unimportant at first, but turn out to really be an issue later on. One of them is the WWW vs. Non-WWW issue.   When you first think about it, it doesn't sound like much of a deal. You might not even care at all about it. When you first research it, you'll probably learn around the web that it doesn't really matter for SEO.     However, if you start digging deeper, you'll discover a lot of things you didn't know. [...]
Google +? Have you forgotten about it, too? While many of you seem to have been disregarding Google + over the past few years, it was there. But now, as the latest news confirms, we've found out that it will be shut down after user information was exposed. It is no shock for some to hear that it will be locked down, while for others it is sad news.   All in all, the news might affect lots of business owners. We’ve talked on our blog before, on multiple occasions, about the effect of soc [...]
You've probably heard multiple times that keyword cannibalization affects your rankings and your whole website. Lots of experts and Google officials started to warn us to avoid falling into this trap and start optimizing each page for a unique keyword, adding unique title tags and meta descriptions.   Keyword cannibalization was a term that SEO world came up to explain some difficulties in helping and indicating Google to rank the page that they wanted when local searches didn’t exist a [...]
Who has the greater armor? Is it the Super Mobile App or the Mobile Spider Site?   In today's market, it is (almost) impossible to hang in there without a mobile-optimized website. It's 2018, we are talking mobile. There's no need of much research to find out that mobile has become extremely important. Just look around you; everybody's looking in their phones.     Considering the big influence mobile is having, Google has taken several actions to support white hat practices [...]
Google's advice about SEO should be the best in the business, right? I mean, they pretty much created it, so they definitely know what they're talking about, don't they? Well, that's pretty much true. But when it comes to such a big company like Google, even officials sometimes contradict themselves.   Also, it's understandable that Google often keeps things secret. If they told people everything about the algorithm, people would probably abuse the system and Google doesn't want that to h [...]
Owning a Google MyBusiness page can be a great way to get your business listed multiple times on Google. It is an essential asset for any local business owner, but sometimes it can get confusing.   If you're the only business in town, you're always going to show up first. However, if there are hundreds of similar businesses nearby, it can get quite frustrating, especially if you're new in the game. Some people pay marketing agencies a lot of money to get their listings to the top. What [...]
Ranking high takes both time and effort. But there are some SEO techniques out there that are easy to implement and will definitely bring some results. The best part? You can probably do everything yourself.   Spoiler alert, though: many of them include basics. During the years we have observed something rather shocking. Many clients that I've picked up had paid big time for search engine optimization services in the past. To my surprise, however, basic things like keywords in titles were [...]
In an AI world, where technology evolves so fast, it’s mandatory to be on a wave to get noticed, to find new ways of tracking our performances. And ROI is undeniably required.   Pay per lead emerged following a need to evaluate results that could not be followed through traditional forms. In theory, a lead is generated through a signup form which includes contact information and, in some cases, demographic information, too. It is usually is a non-cash event for those who sign-up because [...]
Google Updates. We've all heard about them and, to some extent, we all fear them. Even if you're 100% clean and always follow the Google guidelines, you can still suffer from the dirty work of others.   But what do you do when a new Google Update arises? How do you know it's the cause of a traffic drop on your website? What are the steps you need to take in order to determine that?   Well, keep reading, because in this article we'll discuss the steps you should take when a new Goog [...]
Link-building is a noisy environment. Lots of opinions and free pieces of advice with no foundation are chocking the internet. Looking at the link-building myths, we discover an unsettled ground with messy directions and scary ideas that can bite, scratch and eat your website alive.   There are a lot of SEO myths, but today we’ll talk about the most damaging ones.   All Links on a Page Pass Equal Ranking Value Image Links Are Bad for SEO All Links Should Be Nofollow Li [...]