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Status code 404 is probably the most common HTTP error that people encounter when they're browsing the web. If you've been using the internet for over a year, chances that you haven't encountered one yet are pretty low. They're very common.   Normally, people don't pay too much attention to them. As a user, you will get frustrated at most and hit the back button or close the tab. As a webmaster, however, more things might be at stake. Many website owners ask themselves if 404 pages hurt t [...]
Email open rates represent the ultimate effectiveness of the emails you’re sending to your audience and your leads. And the better your emails are in composition and structure, the more you’re going to grow your business in a sustainable way. We’ve put together (probably) the largest list of hands-on tips that will help you nail email marketing and notably boost your email open rates.   With no further introduction, we present you a great list of 53 great methods on how to consi [...]
I always advocate the idea of taking a step back to see the larger picture. When it comes to digital marketing, this is a crucial step - as it can easily point out what is currently missing from the approach you’re implementing for your website.       Always make sure you’ve got the big picture in mind, however complicated this may seem sometimes. While keeping this in mind, today's post is going to offer you a series of tips that can boost your traffic, and don’t interfere [...]
Google has recently released version 68 of the Chrome Web Browser. In this version, websites that don't run on HTTPS will be marked as Not Secure. This might lead to the following question: does Google value websites with SSL certificates more? Will they rank better? Is it worth to make the switch?   In this article you'll find out whether SSL certificates matter for SEO or not. You'll also learn exactly how to migrate your website from HTTP to HTTPS without suffering any ranking drops. Y [...]
We've seen and heard many people just throwing their business online, many times with great products, and failed at it. One of the reasons they failed was a lack of a well-structured marketing plan before they started the journey and as well as of competitive intelligence data. In today's article, we wish to address that issue by presenting the tools made available by Google and going through some concepts and ideas that can be extracted with their use.     Let's talk about the fr [...]
When it comes to digital marketing, especially if you're just starting out, there's always the question about SEO vs. PPC. What are the advantages and disadvantages of both? And, more importantly, which one is better for you?   The general consensus is that PPC costs money and it brings immediate results, while SEO is free, but takes time. So it's a simple trade, time for money. Well, the truth is that it's more to that than you might expect. I'll clarify everything below.   &nbs [...]
In the office, in the online world, on social media, on the phone, in the chat, everywhere people talk about SEO. Everybody who has a business has heard about SEO. But also anyone who has a business probably said at least once: Do I really need SEO? What can SEO do for me?    Since the moment SEO appeared in our lives, everybody in the field started talking about it. It became a never-ending discussion. We want to know all the facets of SEO. Why is SEO important? And this is what you're [...]
Content syndication can be a great way to drive traffic to your site, get exposure and maybe even improve you rankings. But, on the other side, it can also turn out to be devastating, if played wrong.   The main concern when it comes to syndication is duplicate content. Will Google penalize you if you take other people's content and place it on your own website? Will it hurt your SEO? Then, there's also a concern regarding rankings. If you have a small website, will you be able to rank ab [...]
Enjoy a brand new cognitiveSEO Talks - On Search and Traffic with Dawn Anderson, an all-in-one professional that will make you take out a pen and a sheet and note everything she has to say.   There’s a lot to say about Dawn. She is a skillful digital marketer and SEO consultant with over 11 years of experience, Lecturer at Manchester University. She is also a speaker and trainer, contributing in international conferences and she also founded Move It Marketing Agency back in 2012. &nbs [...]
We all keep hearing that any publicity is good publicity. But is it really so? And, more importantly, is it the same for SEO? We've all heard about the link building technique using unlinked Brand Mentions  It's a good method and, as far as we know, it works very well.   But what if the unlinked brand mention that you're so excited about turns out to be a RipoffReport post? What if it's a blogger complaining about your services, or a news publisher reporting on some incident regarding y [...]