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Since the mobile intrusive interstitial ad penalty from January 10h, 2017, there has been a lot of fuss on pop-up, banner and interstitial ads. Google itself announced it will devalue webpages  that use intrusive pop-up and interstitial ads in mobile search.   Is this the end of those types of ads? Is there a Penalty for them? What does Google have to say? Be patient and you’ll find the answers to all of your questions regarding this topic. Today.     In the following [...]
The SEO industry will always vary according to trends, and the rise of AR will definitely be course-changing for the SEO specialists and their content strategies.   An emerging field of technology, augmented reality or AR  seems to be somehow of a buzzword nowadays. Rumor has it that augmented reality is limitless and has enormous potential, holding plenty of features in the store for the future. Should the SEO hark to these facts?     We took the challenge of talking abou [...]
SEO, like business and life, is all about constant improvement – and improvement is only possible when something can be measured.   Measuring SEO, however, is often easier said than done.   There is a staggering number of components and variables in the SEO efforts and several metrics are needed to gauge success. The complexity can be challenging, and it takes true grit to master the art and science of measuring SEO. Yet, the prize is worth it.      Those who go [...]
There's a big hype going on about chatbots. If you've heard of them but aren't quite sure what exactly they are or how they work, you're in the right place.   This article will explain what chatbots are and how they can help you take your digital marketing to the next level. I'm not using "to the next level" as an idiom, because chatbot marketing might just be the next big thing. It has the potential to revolutionize the marketing world!     Chatbots can improve and benef [...]
Content audits can be very powerful and restorative, yet many content marketers and SEOs underestimate it, be it for its complexity, or its rather lengthy process. But if you want your content to perform, you should run a content audit from time to time.      It's like those annual physical exams you take at the doctor's. You know they are time-consuming and rather unpleasant, yet results are eye-opening and eventually rewarding. You benefit from knowing what's to improve, what's [...]
Large and active following on social media should be viewed as an essential asset to your online marketing strategy. We are witnessing social networks flourish in terms of both users and user generated content. Followers are a great asset, and the more they are, the more likely they will be to help lead generation. In other words, money in your pocket.   It's a fact that social media has grown in influence and attracted more users in the past few years. That's why if you have a website [...]
This is a TRUE & SUCCESSFUL story from Bill Sebald – founder at Greenlane, with 15 years of eCommerce & SEO experience in the background, written and documented by himself.   Within 24 hours, we saw our rank improve from #5,  for one of the term we were optimizing for, to #2 in the search engines.     Background   As an agency, we are always dealing with clients that face all kinds of issues, insignificant search rankings, low quality content, few social s [...]
As many of you know, cognitiveSEO likes tackling in-depth, extensive digital marketing topics. We like going all analytical with our blog posts and case studies. There are two reasons behind it. One - to find as many solutions as possible to questions we marketers have. Two - we enjoy to dive deep into research and learn new marketing tips.    We've decided to write something out of our comfort zone: an article dedicated to awesome workspaces belonging to great digital marketers.  This [...]
This is a TRUE & SUCCESSFUL story from the SEO strategist Jason Acidre – Co-founder at Xight Interactive, written and documented by himself.   From position #12 to position #5 in under 30 days. It's definitely a huge thing, especially for consultants and site owners who are looking to get even more productive in the technical maintenance aspect of their websites.     Let me tell you my experience using the Keyword Tool and Content Assistant to improve the rankings and [...]
Optimizing a page for mobile speed? Not easy. Mobile search has come a very long way, especially since the Google Mobile Friendly Update, back in 2014.   Mobile optimization keeps evolving, and it happens fast.  At first, we had separate mobile versions, then responsive designs, now we have Google AMP pushing strong. What AMP (accelerated mobile pages) is, if and how AMP can influence SEO and how it will impact your business - you can find the answers to all of these questions in the fo [...]