Try the tool that makes such in-depth research possible.

The SEO Blog from cognitiveSEO

Cutting-Edge Digital Marketing Research
Follow Us and Get Notified on the Latest Digital Marketing Strategy Insights.
Why did the chicken cross the road? We’ll likely never find out. But if you type this into a search engine, I’m pretty sure I can predict what the top results might return. Not only because I’ve searched for this myself, but also because of something called search intent, which basically means that search engines are trying to give you what you want by first understanding (or guessing) what it is exactly that you want and - more importantly - why you want it.    If you understand w [...]
We're proud to share with you what we've been working on lately: A brand new improved version of (probably) the best tool in the content optimization field: The Content Optimizer and Keyword Tool. The tool that is perfectly adapted to the digital marketing realities and designed to help you improve what matters most: rankings.   Here, at cognitiveSEO, we like to get things done. We start improving our features and tools soon after we launch them, we constantly fine-tune what's already im [...]
Speed is very important for a website. It's so important that Google has made it an actual ranking factor. Over time, Google has taken action to improve the loading speed of websites by providing a set of tools for developers and webmasters. One of these tools is Google Lighthouse.   But how does this PageSpeed Insights Tool from Google actually work? And, more importantly, does page speed affect SEO? You'll find everything you need to know in this article.   The PageSpeed Insigh [...]
The internet gives a business the power to compete on a global level. Gone are the days when your only competitor was the other shop across the road. If you sell your products or services on a website, you have the power to quickly expand beyond your country's borders, without spending millions of dollars on opening new physical stores.   But in order to do this, you have to speak their native or preferred language. And, in order to speak their language, you need to translate your website [...]
Titles are among the most important things in SEO. But, although it is very basic to have your keywords inside the title, it isn't always easy to write SEO friendly title tags. That's why we've prepared this guide and set of best practices you need to follow in order to have well optimized titles on all of your website's pages.   If there's one thing I've noticed during many years of practicing SEO, it's that people heavily neglect titles. Countless times have I been told - "I've worked w [...]
Outranking your competition can be very difficult, especially if your website is rather new. What's even more frustrating is when you can't outrank competitors which have spammy backlink profiles. Why doesn't Google penalize them? Why does it rank you lower than them in the Google search results, even though you play the game by the book?   Google's algorithm has evolved a lot over the years. The main purpose of the improvements was to be able to better distinguish natural links from arti [...]
This is a TRUE SUCCESS story from Jibran Qazi – Founder of Hunter Canada, a cognitiveSEO long-time customer and SEO expert with almost 15 years of experience.   Jibran Qazi is an SEO consultant, growth hacker, and founder of Hunter Canada, a company that helps tech firms achieve exponential traffic growth. Enjoy his story, written and documented by himself, and see how he managed to grow an app in the Fintech space, increasing its number of monthly visitors from 4000 to 420K+ in ju [...]
We live in a world of information overload. If 10 years ago it was hard to find content at all, now there's way too much of it! Which one is good? Which one is bad? We don't know.   While this subject is very complex, it's clear that Google is attempting to solve these content issues in its search results. One of the biggest issues they've encountered in the digital marketing world is what they call thin content.     But what exactly is thin content? Should you worry about [...]
Even though the year is not over yet, there have been some big changes in Google search in 2019 that have already impacted on the results and the user, along with all the SEO agencies and companies.    The future of search looks like it will have actually less search, as weird as that might sound. Google performed lots of changes in SERP, lots of algorithms and features were added and updated, which make things even more complex. While in some countries Google search lacks in optimizatio [...]
Content is the weapon of SEO. And SEOs like to use a twofold weapon, one that would win them the fight both on short-term and long-term. They call it seasonal (or topical) content and evergreen content. And, as always, there's a debate between them: evergreen content vs topical content. Which one is better?   The thing is, is it a matter of "and" or "or"? Do topical content and evergreen content go hand in hand, or go separate ways?  This debate is not only applicable to content marketi [...]