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Content curation. You've probably heard about it, you might have even read a few pieces on the subject but you never really went through it.   How many time did it happen to get a topic idea and start writing on it immediately? And after you've hit published you didn't get the expected results.   The curated content marketing technique can actually boost SEO. Big time. And below you can find some case studies that prove exactly that.     Content curation has tapped i [...]
Conversion rates. At the end of the day, this is what it all comes down to. It's easy to dream of huge conversion rates; however, they've been rather hard to achieve lately. Hard, but not impossible. There are many tips and tricks out there on how to increase your conversion rates even by 529% in only one day.   We are not going to deliver overnight magic solutions in the following blog post. We are going to leisurely talk about how you can increase your conversion rates by following some eff [...]
Long-tail SEO is a well-known technique used by lots of blogs and websites in the online world. But we always ask ourselves before we take any action if it is still a valid SEO strategy nowadays, and how can we use it properly to see direct results.   When running a blog or a website, you probably want to get loads of visitors and traffic to become a perfect competitor. With the right strategy, you can reach your target and convert visitors into potential customers.     K [...]
Each and every day that passes, another fact about SEO is revealed, another important tip is told, another story is learnt just by opening our email, twitter account, or our smartphone. We have the information at hand. Lots and lots of news from the internet marketing world go by our ears and our eyes. Make sure to listen to the right one.    And, speaking of important stuff, we’ve searched and scooped through the Webmaster Central Hangouts to reveal the most intriguing facts about S [...]
No matter what type of business you have, there is always going to be competition. Even if you’re a leader in your domain or you’re just a start-up, you should always keep a close eye on the competitors. Easy to say, hard to do, right?     In the online world, some may argue that this task is easier since everything is just a click away and there are so many tools to spy on your competition. I could be, but if you don’t know what to look for and more importantly who to look for, ev [...]
It seems like the digital marketing community started to rave about “dwell time”. There is a lot of controversy on forums, blogs and social media of whether it is or not one of the search engines' ranking signals. Should you care about it? We have to admit that nowadays it is becoming increasingly important to understand your users. This is what makes Search Engine Optimization so interesting. You have to adapt, you have to continually change. But “dwell time” seems to cause a bit of con [...]
You might have done a lot of spring cleaning by now but it's time to do the same with your website as well. Periodically you should find out how to correctly assess backlink quality for your website. You can have backlinks from numerous sources, and it’s only right to analyze them from time to time because some of them might not be as natural as they were a few years ago. If your domain age is old, you’ve inevitably gathered links that are not quite qualitative. As Matt Cutts, the former hea [...]
Social media marketing has, without any doubts, a huge potential to increase sales. What social media sites offer is increased brand recognition, improved brand loyalty, more opportunities to convert, higher conversion rates and better ranks in SERP. Keeping this in mind, one question pops out: what can Facebook SEO do for my business? With 51% of Facebook users being more likely to buy from brands they follow and 80% of US social networks connect to brands through Facebook, like  it or not, y [...]
How great would it be if we could gather all the awesome SEO experts in just one room to talk about search engines ranks with a focus on the best SEO tips available out there? It would be glorious! Since we don't have a room big enough to gather all the best experts in one place, we took advantage of the online "meetings" and gathered all the up to date SEO tips into an awesome expert roundup post. That is how we got the idea of interviewing 22 renowned SEO experts and how we found out 22 awes [...]
SEO still keeps a lot of secrets for a lot of beginners out there, but even advanced users need to be constantly up to date with what happens in the online marketing world.  We've put a together a list of ten SEO facts you've probably never heard of before; however, even if you have, this is a friendly reminder.   There are a lot of SEO facts and stats out there, with more or less known matters. What we've tried to do is to put together a list of surprising SEO facts that make you look [...]