Try the tool that makes such in-depth research possible.

The SEO Blog from cognitiveSEO

Cutting-Edge Digital Marketing Research
Follow Us and Get Notified on the Latest Digital Marketing Strategy Insights.
eCommerce navigation or faceted navigation in SEO. There are phrases the Gods of SEO themselves squint at when they hear them. Why? Because it involves duplicate content and very big sites. And we all know how difficult that is to fix.   The subject is hard to master and it comes with a lot of confusion on the side. Faceted search or filtered search? What is the difference between facets and filters? Which pages should I index? These are all questions webmasters ask themselves. So prepare [...]
When we talk about SEO, usually all our focus goes to Google. But what about SEO for Bing or Yahoo? Is that something you need to miss out?! The short answer is no, and we’ll let you know why and how you can actually increase your rankings & get more traffic from Microsoft's search engine, Bing.   With Google being so volatile, Bing seems a constant and valuable source of traffic with a rich source of data. Lots of people overlook it and miss a lot of audience and conversions. &nbs [...]
Intentional or unintentional, be it plagiarism or bad technical implementation, duplicate content is an issue that is affecting millions of websites around the web. If you've wondered what content duplication is exactly and how it affects SEO and Google rankings, then you're in the right place.   Whether you think your site is affected by this issue or just want to learn about it, in this article you will find everything you need to know about duplicate content. From what it is to how yo [...]
Call it as you want: plug-in, extension or add-on, its purpose remains the same: to make whatever software you are using more feature-rich. There are a lot of great plug-ins, but the ones we're going to focus on are the plug-ins that will enhance your SEO efforts.   We're not going to get terribly technical so enjoy checking the plugins below and use the ones that fit you best.     Along the years, we’ve searched, tested and tried lots of plugins. The following SEO plugin [...]
We're back with a new guest for our cognitiveSEO Talks series, Gerry White, an SEO expert with broad knowledge in analytics, digital and search marketing strategy, social marketing and a lot more. With almost 20 year experience in digital, Gerry is a technical marketing consultant that has worked with companies such as BBC, McDonald's, Gordon Ramsey, Premier Inn or DirectGov. Gerry has been creating, promoting and analyzing websites and more recently apps for companies across the world and he [...]
If you're just getting started with SEO, I'm pretty confident you're looking to get everything for free. While that's not always possible, the truth is that there are a lot of great free SEO Tools out there.   To be honest, there are free tools that even the pros use every single day. And that's happening for a good reason: some free SEO tools are great.     Google Tools Suite Google Tag Manager Google Analytics Google Search Console PageSpeed Insights Mobile [...]
It's interesting for me to see that even experienced SEO specialists forget about the power of internal linking. As backlinks from other websites become harder and harder to obtain (because people focus on the wrong techniques), using an internal linking strategy with the right combination of anchor texts can bring great SEO results.     But what makes a good internal linking strategy? Well, the answer varies from site to site but, generally, it's the foundation that matters. Buil [...]
Relationship marketing is important in every business. Clients keep your business running. Getting them is one thing, but keeping them is a whole different story.   Customer loyalty can ensure a strong long-term relationship with your clients. Having the right tools to manage them and deliver what they need can lead you into that direction. We think that business success relies on the number of satisfied customers, plus other ingredients that make the strategy “spicier” - more elabora [...]
Regardless if you're just starting out with SEO, or you're offering SEO services for a long time, everybody seems to ask you the same thing:   "How long does it take to rank in Google?"   Well, it's time to understand exactly what factors impact ranking time so you can approximate (after an SEO audit) how long it would take to rank and, if it's the case, sign a contract with your client accordingly.   This can be a tough one to answer and it might even even prevent you fro [...]
Within this cognitiveSEO Talks episode you'll get the chance to get inspired by Lukasz Zelezny, a prolific keynote speaker, SEO consultant, and author. He started working in the SEO industry around 20 years ago while living in Poland. Every year he is actively participating in 10 to 20 events as a keynote speaker and he constantly worked for mid and large companies such as HomeAway, Thomson Reuters, The Digital Property Group,to mention just a few.        As Lukasz himsel [...]