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Not long ago, Google has released version 68 of the Chrome Web Browser. In this version, websites that don't run on HTTPS will be marked as Not Secure. This might lead to the following question: does Google value websites with SSL certificates more? Will they rank better? Is it worth to make the switch?   In this article (Updated 2019) you'll find out whether SSL certificates matter for SEO or not. You'll also learn exactly how to migrate your website from HTTP to HTTPS without suffering [...]
Google continues to make algorithm updates and change the search results to please the user. Similar to the saying "the client is always right", here the saying becomes "the user is always pleased". Or most of the times, that's what Google is trying to achieve.     To fulfill that need and deliver good quality content that meets all the requirements and improve the search, Google officials let us know about major Google Algorithm Updates they make from time to time. This way, webmasters [...]
Just last week Google made waves with its announcement of quantum supremacy - the claim that they have developed a quantum computer that has been demonstrated to solve, in a matter of days, a problem that a “classic” supercomputer would most likely take thousands of years to solve. Elsewhere, stories about robots taking our jobs abound, while machine learning seems to be on everyone’s mind.     But change is not always flashy or even visible. Last week, Google introduced a n [...]
SEO still keeps a lot of secrets for a lot of beginners out there, but even advanced users need to be constantly up to date with what happens in the online marketing world.  We've put a together a list of ten SEO facts you've probably never heard of before; however, even if you have, this is a friendly reminder.     There are a lot of SEO facts and stats out there, with more or less known matters. What we've tried to do is to put together a list of surprising SEO facts that make you l [...]
Each and every day that passes, another fact about SEO is revealed, another important tip is told, another story is learnt just by opening our email, twitter account, or our smartphone. We have the information at hand. Lots and lots of news from the internet marketing world go by our ears and our eyes. Make sure to listen to the right one.    And, speaking of important stuff, we’ve searched and scooped through the Webmaster Central Hangouts to reveal the most intriguing facts about S [...]
As SEO evolves, it gets more and more human-centered and people in the industry begin to question old techniques, targeted mostly at search engines. Such is the case with Sitemaps, which have been around for ages.   Do sitemaps still matter for SEO in 2019 or are they just a waste of time? When and why should you use them? And how can you optimize them for maximum SEO results?     In this article, you'll find out the answers to all those questions, so keep reading!   [...]
Google has recently announced that Chrome will block mixed content on web pages beginning December 2019. Starting with the Chrome 79 version, Google will gradually move to blocking all mixed content by default. Therefore, if your website has mixed content, it will be blocked and your users won't be able to access it.   Everything from what mixed content is to how to identify/fix it can be found in the following lines.      The Google Security Team reports that Chrome user [...]
We know that there’s no such thing as perfection nor the perfect content marketing recipe. Yet, you can get close to it and create a piece of content that Google will want to rank. We're not saying that it's easy but it's surely not impossible, especially when you have at your disposal the right content tools that can give you a big help.    It all started with thorough research to find the right ingredients that could build the perfect piece of SEO content, the “divine” copy, the [...]
The battle between link building vs. content marketing continues. It is a love-hate situation. Are you a fan of content marketing, link building or both?    Us, as SEO people, we’ve always asked intriguing questions and tried to dig up dirt to find out new interesting things, new facts, new discoveries, and correlations between the SEO factors and new rankings possibilities. Today is the day for a new discovery. We’ll see what the search results will provide us. We performed a lot o [...]
Why did the chicken cross the road? We’ll likely never find out. But if you type this into a search engine, I’m pretty sure I can predict what the top results might return. Not only because I’ve searched for this myself, but also because of something called search intent, which basically means that search engines are trying to give you what you want by first understanding (or guessing) what it is exactly that you want and - more importantly - why you want it.    If you understand w [...]