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No matter what type of business you have, there is always going to be competition. Even if you’re a leader in your domain or you’re just a start-up, you should always keep a close eye on the competitors. Easy to say, hard to do, right?     In the online world, some may argue that this task is easier since everything is just a click away and there are so many tools to spy on your competition. I could be, but if you don’t know what to look for and more importantly who to look for, ev [...]
It seems like the digital marketing community started to rave about “dwell time”. There is a lot of controversy on forums, blogs and social media of whether it is or not one of the search engines' ranking signals. Should you care about it? We have to admit that nowadays it is becoming increasingly important to understand your users. This is what makes Search Engine Optimization so interesting. You have to adapt, you have to continually change. But “dwell time” seems to cause a bit of con [...]
You might have done a lot of spring cleaning by now but it's time to do the same with your website as well. Periodically you should find out how to correctly assess backlink quality for your website. You can have backlinks from numerous sources, and it’s only right to analyze them from time to time because some of them might not be as natural as they were a few years ago. If your domain age is old, you’ve inevitably gathered links that are not quite qualitative. As Matt Cutts, the former hea [...]
Social media marketing has, without any doubts, a huge potential to increase sales. What social media sites offer is increased brand recognition, improved brand loyalty, more opportunities to convert, higher conversion rates and better ranks in SERP. Keeping this in mind, one question pops out: what can Facebook SEO do for my business? With 51% of Facebook users being more likely to buy from brands they follow and 80% of US social networks connect to brands through Facebook, like  it or not, y [...]
How great would it be if we could gather all the awesome SEO experts in just one room to talk about search engines ranks with a focus on the best SEO tips available out there? It would be glorious! Since we don't have a room big enough to gather all the best experts in one place, we took advantage of the online "meetings" and gathered all the up to date SEO tips into an awesome expert roundup post. That is how we got the idea of interviewing 22 renowned SEO experts and how we found out 22 awes [...]
SEO still keeps a lot of secrets for a lot of beginners out there, but even advanced users need to be constantly up to date with what happens in the online marketing world.  We've put a together a list of ten SEO facts you've probably never heard of before; however, even if you have, this is a friendly reminder.   There are a lot of SEO facts and stats out there, with more or less known matters. What we've tried to do is to put together a list of surprising SEO facts that make you look [...]
The amount of information that Google holds is, beyond any doubt, amazing and this is maybe one of the reasons we are so connected with this search engine. All the functions and functionalities keep evolving, and even though you might know and admire the really creative Google Doodles and you might have already amused yourself with some of the big G's April Fools Day jokes, some of you might not be aware of the different secrets that it holds: the Google Easter Eggs.  Blame it on the seaso [...]
SEO can be a scary thing for a small business. You always have to compete with the big guys. Not to mention you have to squeeze your whole SEO strategy on a limited budget. Before you start reading this eye-opening guide on building an SEO strategy on a friendly budget, get your coffee or tea. Then you can sit back at your desk and start your day properly with this blog post. It will help you get through the hard days as it will help you answer the big question: How to build an SEO strategy [...]
PPC data is not the new kid on the block; it's an old acquaintance, someone you've known for a long time but you never say hi. It’s time for a change. Get to know it and make it your best buddy. It’s no secret that you think metrics aren’t appealing. Most of the people think just the same. But they are of paramount importance for your business. And you’ll find out how to make the most of it using the PPC data in your SEO strategy to get that high ranking you’ve always been keen on [...]
Google is pushing for a shift from http to https, there is no secret in this. This strategy would probably be effective anyway, but with Google behind, the shift starts to resemble a done deal. The question is no longer whether sites will follow, but when. After all, who in their right minds would give up geolocation, encrypted media extensions or application cache?   But aside from the technical complications of this move, there are other considerations as well. One such unforeseen side [...]