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We all know that BlackHat SEO is considered to be a bad thing. One might think: "as long as you can rank a website well with it, it must be good; there are risks of getting caught and penalized by Google's algorithms, but most people take that risk, don't they?" Well... actually no. BlackHat SEO really is a bad thing. Not only for the one that uses it, but for you and everyone else, as well. Why? Because most BlackHat SEO tactics started off as legitimate ways to optimize your websit [...]
The latest cognitiveSEO Talks episode - On search and Traffic - brings to your attention Dan Petrovic, a digital marketer from Australia who runs a company called Dejan. Except being a great guy with an experience of over 16 years in digital marketing, Dan is quite involved in understanding how people consume news content online. The director of Dejan shared with us loads of tips on how to write content like a pro, how to make the most out of Search Console plus tons of great insights o [...]
Google started talking about the Mobile-first indexing since November 04, 2016. At that time, Google announced that they wanted to make some experiments with their algorithm so it would primarily use the mobile version to rank pages from a website, to understand the structured data and to show it accordingly in the mobile search results. Google’s system for crawling, indexing, and ranking was using the desktop version of the website, which led to lots of issues for mobile searches bec [...]
If you haven't searched Google for an alternative to doorway pages, then you might think this article is about BlackHat SEO techniques. If doorway pages are against Google's Guidelines, doesn't that make any alternative wrong, as well? Well, the answer to that can be nuanced, because sometimes webmasters have no alternative. They need to create multiple, similar pages, but fear that Google's algorithms will see them as doorway pages and penalize the entire website for that. Their only o [...]
Happy to bring to your attention the fifth episode of our cognitiveSEO Talks: On Search and Traffic, this time with patent master Bill Slawski. He is an outstanding individual, eager to know more about search-related patents and white papers, and providing the SEO industry with in-depth and helpful insights posted on his SEO by the Sea blog. Having worked with a wide range of clients, from nonprofits to Fortune 500, Bill's the go-to person when needing an expert view on technical SEO topics. & [...]
Image optimization for SEO purposes is an art you should learn how to master. Since images take a lot of space on your website, it’s only natural to find ways to optimize them not only for better user experience and functionality but also for better ranks and traffic.The big dilemma is finding the balance between a well-optimized image that still preserves its visual quality and a fast, high-peformance website. Thus, the better question to ask is: Can optimized images help/complement your SEO [...]
Growth and comfort rarely coexist. Here, at cognitiveSEO, we know this better than anyone. We knew it was high time we rolled up our sleeves and worked our fingers to the bone to give our users the best possible experience. So here we stand today, proud to present you what we've been working on for the past few months: simply put, a better cognitiveSEO app. Better. Faster. Stronger. This is how the cognitiveSEO app feels like now. We spent the last couple of months improving our tool [...]
We all know that quality links to our website are beneficial for rankings. But link-building is hard and time consuming and reckless link-building is sort of 'illegal' in terms of Google Guidelines. Your only 'legal' option is to create great content and distribute it properly in order to earn natural links. The problem is that not all pages are easily linked to. It's just not the case for category pages, or landing pages in strange niches, such as leech breeding. So, instead, you creat [...]
If you want to raise true brand awareness and drive massive organic traffic to your website, then you're in need of some really effective off-page SEO practices. Big time. There's little clear-cut and effective content across the Internet on what exactly digital marketers need to focus most of their resources, knowledge, and time on to drive organic traffic to their site from an off-site SEO point of view. That's where the idea of writing a complete off-page SEO techniques checklist came from. H [...]
We can finally share with you el cuarto episode of our cognitiveSEO Talks: On Search and Traffic where an energetic and truly inspiring Aleyda Solis challenged us to reconsider our marketing tactics and views. Aleyda is an international SEO consultant, blogger for multiple high-authority outlets such as SEL, State of Digital, and Moz, experienced speaker, with more than 100 conferences in 20 countries, and also the author of the SEO book in Spanish SEO. The Essential Points. We can al [...]
