Speed is very important for a website. It's so important that Google has made it an actual ranking factor. Over time, Google has taken action to improve the loading speed of websites by providing a set of tools for developers and webmasters. One of these tools is Google Lighthouse.
But how does this PageSpeed Insights Tool from Google actually work? And, more importantly, does page speed affect SEO? You'll find everything you need to know in this article.
The PageSpeed Insigh [...]
Google is facing serious indexation issues these days, affecting countless businesses all over the world. Despite the official announcements that the indexation issues have been fixed, the problems seem to persist.
With great power comes great responsibility. Therefore, we can only hope these issues will be solved as fast as possible for all webmasters and company owners that are already facing a difficult year for their businesses.
Google is undoubtedly one of th [...]
This is a TRUE SUCCESS story from Rafael Alencar, a Brazilian digital marketer and founder of Imigrar, written and documented by himself, at his initiative.
After using the Content Assistant Tool, in less than 48 hours my post went from 14-16 place in search results straight within the featured snippet.
I have good quality content on my site - Imigração para o Canadá e Quebec. For instance, my bounce rate so far this year is 3.30%. All 2019 my bou [...]
SEO is hard. But it doesn't have to be. If you don't have time for well-defined strategies or plans, it's crucial to at least follow a series of SEO best practices.
Therefore, let's see the checklist you need to go through to make sure you're securing high Google ranks.
Is SEO Still Relevant in 2020?
What Are the Best SEO Practices for 2020
Optimize for Search Intent
Perform In-Depth Keyword Research
Target One Main Topic & Keyword
Use Your Focus [...]
Ranking number one on Google is great. But ranking in a Google answer box, on position zero, is even better. Google answer boxes might be a blessing for both users (they get the desired info instantly) and webmasters (their website is in the foreground, above the top ranking websites).
But what steps do you need to take to make sure you get featured in Google's rich answer box? Everything you need to know about answer boxes, from what they are to how to win them, is thoroughly detailed [...]
Google continues to make algorithm updates and change the search results to please the user. Similar to the saying "the client is always right", here the saying becomes "the user is always pleased". Or most of the times, that's what Google is trying to achieve.
To fulfill that need and deliver good quality content that meets all the requirements and improve the search, Google officials let us know about major Google Algorithm Updates they make from time to time. This way, webmasters [...]
Just last week Google made waves with its announcement of quantum supremacy - the claim that they have developed a quantum computer that has been demonstrated to solve, in a matter of days, a problem that a “classic” supercomputer would most likely take thousands of years to solve. Elsewhere, stories about robots taking our jobs abound, while machine learning seems to be on everyone’s mind.
But change is not always flashy or even visible. Last week, Google introduced a n [...]
Each and every day that passes, another fact about SEO is revealed, another important tip is told, another story is learnt just by opening our email, twitter account, or our smartphone. We have the information at hand. Lots and lots of news from the internet marketing world go by our ears and our eyes. Make sure to listen to the right one.
And, speaking of important stuff, we’ve searched and scooped through the Webmaster Central Hangouts to reveal the most intriguing facts about S [...]
Google has recently announced that Chrome will block mixed content on web pages beginning December 2019. Starting with the Chrome 79 version, Google will gradually move to blocking all mixed content by default. Therefore, if your website has mixed content, it will be blocked and your users won't be able to access it.
Everything from what mixed content is to how to identify/fix it can be found in the following lines.
The Google Security Team reports that Chrome user [...]
We know that there’s no such thing as perfection nor the perfect content marketing recipe. Yet, you can get close to it and create a piece of content that Google will want to rank. We're not saying that it's easy but it's surely not impossible, especially when you have at your disposal the right content tools that can give you a big help.
It all started with thorough research to find the right ingredients that could build the perfect piece of SEO content, the “divine” copy, the [...]