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Not long ago, Google has released version 68 of the Chrome Web Browser. In this version, websites that don't run on HTTPS will be marked as Not Secure. This might lead to the following question: does Google value websites with SSL certificates more? Will they rank better? Is it worth to make the switch?   In this article (Updated 2020) you'll find out whether SSL certificates matter for SEO or not. You'll also learn exactly how to migrate your website from HTTP to HTTPS without suffering [...]
As your online business grows, it becomes obvious how important content marketing is for your business. And even if you're the one working on your business' strategy or you hire an agency to help you out, one thing is clear: you need to know the full list of content marketing services your company needs.      Before saying that you don't need to bother with this because you will hire a specialized digital agency to take care of all this, take this scenario: You get a great offer [...]
We keep hearing that content is king. Write great content, content here, content there. But how true is that statement? Is there such a thing as an SEO Content Strategy that you can use to rank #1 with zero backlinks?     Like most answers in SEO, this one is also 'it depends'.   Keep reading and I'll explain exactly why.   While you might not be able to get to position one without any backlinks for a highly competitive keyword, you'll definitely be able to increase [...]
SEO is hard. But it doesn't have to be. If you don't have time for well-defined strategies or plans, it's crucial to at least follow a series of SEO best practices.   Therefore, let's see the checklist you need to go through to make sure you're securing high Google ranks.      Is SEO Still Relevant in 2020? What Are the Best SEO Practices for 2020 Optimize for Search Intent Perform In-Depth Keyword Research Target One Main Topic & Keyword Use Your Focus [...]
Everybody wants to have the possibility of choice, but the paradox is that no one wants to be some random "one" in a crowd of a hundred. With this need of any digital marketer in mind, we've thought of giving you the opportunity of being just that marketer who stands out. The new year of H2H (human-to-human) approach is here and we should focusing our attention to build meaningful relationships with audiences in a creative way. After extensive research, we've put together a list with the top [...]
SEO writing has become an adventure, a complicated math problem we are all trying to calculate for finding the secret to get results faster. The number of search engine factors have advanced, the Google algorithm updates has increased, the number of businesses that use SEO have increased, the number of SEO agencies have increased and more and more people have become aware of its importance. That's how the market got pretty cluttered and the competition very high. And we know how important it is [...]
Google has recently announced that Chrome will block mixed content on web pages beginning December 2019. Starting with the Chrome 79 version, Google will gradually move to blocking all mixed content by default. Therefore, if your website has mixed content, it will be blocked and your users won't be able to access it.   Everything from what mixed content is to how to identify/fix it can be found in the following lines.      The Google Security Team reports that Chrome user [...]
Outranking your competition can be very difficult, especially if your website is rather new. What's even more frustrating is when you can't outrank competitors which have spammy backlink profiles. Why doesn't Google penalize them? Why does it rank you lower than them in the Google search results, even though you play the game by the book?   Google's algorithm has evolved a lot over the years. The main purpose of the improvements was to be able to better distinguish natural links from arti [...]
eCommerce navigation or faceted navigation in SEO. There are phrases the Gods of SEO themselves squint at when they hear them. Why? Because it involves duplicate content and very big sites. And we all know how difficult that is to fix.   The subject is hard to master and it comes with a lot of confusion on the side. Faceted search or filtered search? What is the difference between facets and filters? Which pages should I index? These are all questions webmasters ask themselves. So prepare [...]
Intentional or unintentional, be it plagiarism or bad technical implementation, duplicate content is an issue that is affecting millions of websites around the web. If you've wondered what content duplication is exactly and how it affects SEO and Google rankings, then you're in the right place.   Whether you think your site is affected by this issue or just want to learn about it, in this article you will find everything you need to know about duplicate content. From what it is to how yo [...]