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Link earning is highly connected with trustworthy content and creative digital marketing strategies. It's all about that type of content that has so much value that bloggers, publishers or specialists in the field can’t stop but link to it. Your piece of content must be not only newsworthy, but also connected to your brand so it can tell a story and, therefore, earn links. Link acquiring tactics doesn’t mean writing great pieces of content and then crossing your fingers [...]
An SEO website redesign is not a walk in the park, and it could easily become an SEO disaster if you don’t do it right. Any change you make to your website’s redesign can cause traffic loss and make your current site not so very "search engine ranking" friendly. Maybe you want to switch to https, you want to go international, or maybe you just want to start a rebranding strategy. Whatever you do, you want your link juice, rankings and traffic to remain the same. And, when you’ve p [...]
The data quality subject is often neglected, and poor quality business data constitutes a significant cost factor for many online companies. And, although there is much content that claims that the costs of poor data quality are significant, only very few articles are written on how to identify, categorize and measure such costs. In the following article we are going to present how poor quality data can affect your business, why is this happening and how can you prevent wasting time and money du [...]
The famous American television and radio host Larry King, used to say to his audience a very witty story about his father. He says that his father, a Ukrainian jew, came to the US thinking that America is the greatest land of all, where even the streets are paved with gold. However, shortly after arriving, his father realized three things: The streets weren’t paved with gold. The streets weren’t paved at all. He was the one to pave the streets. There is no secret for anyone th [...]
Dozens of articles are published daily on the ultra-discussed topic of link building. Just try a simple search on Google with the “link building” query and most likely the “link building is dead” auto complete will show up. From what we are concerned, link building is far from dead. It would be arrogant to say link building (or even SEO) is exactly the same as it was a couple years ago. And it’s also true that the landscape of SEO and link building is always changing, [...]
Every SEO specialist might feel overwhelmed from time to time because of their constant effort to see the outcome. It is a long term commitment. There are no shortcuts and you must look for future results, not present ones. For SEO amateurs, it is even harder. It is a constant battle to keep the rankings high. They will always try to find the easy way. We won’t talk about them today; we will address those who are striving to do white hat SEO. We've compiled a checklist with the most [...]
Writing is an art and discovering the secrets of boosting your readers' engagement can transform you into a master of copywriting. Setting the right tone, answering to questions, drawing attention, adding personality and bringing your content alive with visuals or interactive data are just a few techniques that can get you where you want. You know that warm feeling you get when you speak with one of your friends? You talk, he listens, he asks questions and so on. You understand each other. [...]
You’ve probably heard (and not just once) about the issues both Facebook and Google are facing with regarding “the fake news”. But not only digging deeper into this matter and putting the fake news issue into the light of truth interests us. We need to approach this subject from our website’s point of view; what influence does the fake news matter exert on our website? Will I be penalized if I am linked from a fake news sites? Will Google deindex or penalize that website as well? These a [...]
The internet is a scary thing. Who knows what you could find out there, on the dark side. You must be very careful to avoid being a victim of the numerous SEO mistakes that exist on the internet, such as the defective management of site links, short content blogs, flash content, poorly written content, missed title tags or meta descriptions to slow website speed, deindexation of your site, low quality content, blocked content on CDNs, ignored social elements and so many more. We [...]
You might have heard the saying "If you want something done right, do it yourself!" more than once. Before agreeing or disagreeing on it, indulge me while I tell you a bit of its origins. A French writer named Charles Étienne is the "father" of this world wide used phrase but the literal translation is actually - " One is never served so well as by oneself "- . And with this literal transcription we might be on the same page. And this is because we do believe that each professional has his o [...]
