The Google Disavow Tool can be useful but it can also be very dangerous. If not used properly, it can mess up with your website's rankings on Google.
In order to make sure you use the Google Disavow Tool right, you must first know when you are actually allowed to use it. This advanced Google feature should only be used in specific scenarios.
If you're interested in finding out when you should use the Google Disavow Tool, keep reading, because you'll get all your answe [...]
Even if you don't know what they actually are, if you use the internet, one of the first things you'll stumble upon are URLs. We also call them addresses sometimes. You probably don't spend much time thinking about them, but the World Wide Web is actually built from the ground up on URLs. Every time you access or link to a web page, you use a URL.
Google implied that "URLs must die". But, is a world without URLs possible?
Follow along and let's jump a little deepe [...]
You know how important online presence is to any business and how valuable it is to deliver performance. But how well do you understand your users’ path and what makes them engaged? How often has it happened to you to find out specific things about your traffic and make correlations but didn’t know the steps for filtering your data?
Understanding your Google Analytics results can be hard and tricky, but Google Analytics Insights is the everyday solution. It’s like training for the [...]
Google +? Have you forgotten about it, too? While many of you seem to have been disregarding Google + over the past few years, it was there. But now, as the latest news confirms, we've found out that it will be shut down after user information was exposed. It is no shock for some to hear that it will be locked down, while for others it is sad news.
All in all, the news might affect lots of business owners. We’ve talked on our blog before, on multiple occasions, about the effect of soc [...]
Google's advice about SEO should be the best in the business, right? I mean, they pretty much created it, so they definitely know what they're talking about, don't they? Well, that's pretty much true. But when it comes to such a big company like Google, even officials sometimes contradict themselves.
Also, it's understandable that Google often keeps things secret. If they told people everything about the algorithm, people would probably abuse the system and Google doesn't want that to h [...]
Owning a Google MyBusiness page can be a great way to get your business listed multiple times on Google. It is an essential asset for any local business owner, but sometimes it can get confusing.
If you're the only business in town, you're always going to show up first. However, if there are hundreds of similar businesses nearby, it can get quite frustrating, especially if you're new in the game.
Some people pay marketing agencies a lot of money to get their listings to the top. What [...]
Google Updates. We've all heard about them and, to some extent, we all fear them. Even if you're 100% clean and always follow the Google guidelines, you can still suffer from the dirty work of others.
But what do you do when a new Google Update arises? How do you know it's the cause of a traffic drop on your website? What are the steps you need to take in order to determine that?
Well, keep reading, because in this article we'll discuss the steps you should take when a new Goog [...]
We've seen and heard many people just throwing their business online, many times with great products, and failed at it. One of the reasons they failed was a lack of a well-structured marketing plan before they started the journey and as well as of competitive intelligence data. In today's article, we wish to address that issue by presenting the tools made available by Google and going through some concepts and ideas that can be extracted with their use.
Let's talk about the fr [...]
I wish I knew earlier about this Google update! is something many site owners or marketers say on a daily basis. Moreover, it would be heaven on earth if we also knew how all those Google algorithm changes, be they official or unnamed updates, should be dealt with.
Most times, we get to see how rankings fluctuate, traffic drops, and still, we don't know what to do. What's more, we always think it's us who made a mistake and, therefore, got downgraded. This blog post will both prove you [...]
Everybody is talking about high-quality content but what does it even mean these days? That’s what we are going to find out today. There’s no content marketing inception. The truth is that high-quality content is contextual and for maximum results, it requires three steps: keyword research, good content writing, and on-page search engine optimization.
Let's find out how to perform top-notch keyword research, how to measure results and optimize pages up front for astonishing on-pag [...]