The SEO Blog from cognitiveSEO

One of the most trustworthy methods of obtaining a strong link profile is through organic links. There are lots of ways to develop natural links and you can find a lot of interesting information from articles dissecting this intricate part of SEO. From creating great content to engaging your target audience on different platforms, the internet is a valuable source of knowledge.  I find it interesting to gather all these resources, in which bloggers pour their knowledge and experience. It’s h [...]

Every content marketer has experienced the frustration of investing dozens of hours into deep research, high-quality data compilation, and custom visuals, only for the final publication to generate zero organic traction. When high-value content fails to perform, the breakdown isn't the quality of the asset, it is the lack of a distribution framework.   To bridge this gap and maximize ROI, digital growth teams rely on content amplification.   Content amplification is the strategic process o [...]

Hashtags have become a powerful tool in digital marketing, with their roots deeply embedded in today’s pop culture. Some love them, others totally don’t. Few know how to use them strategically, while the majority just think it’s cool to throw in 1, 2, 5… or 50 hashtags in a post. While some play around with fun, embedded words following a hashtag, others focus on getting the most out of these little social media wonders. Whether you’re using related hashtags or just experimenting, they [...]

There's a big hype going on about chatbots. If you've heard of them but aren't quite sure what exactly they are or how they work, you're in the right place.   This article will explain what chatbots are and how they can help you take your digital marketing to the next level. I'm not using "to the next level" as an idiom, because chatbot marketing might just be the next big thing. Incorporating chatbots in marketing can streamline customer interactions and significantly enhance your market [...]

We have written and optimized - for our own blog or other pages - thousands of articles and SEO friendly blog posts in the last 10 years. What better way to learn from past successes and mistakes? We’d like to share them with you, not just as a holiday gift, but mostly because sharing our insights with others is what makes us and the people around us stronger and more resilient.   Google's rules and updates changed way too many times to be worth counting and the content writers on this [...]

You keep hearing around that the same way true fans like their Apples fresh (I'm talking about iPhones), Google likes its content fresh. Well, it's somewhat true, but not for the reasons you might think of!   Google doesn't necessarily favor "fresh" content. Some search queries definitely deserve freshness, while others not so much. However, fresh content can impact SEO through some indirect "freshness" factors.     What Does Fresh Content Even Mean? Freshness & [...]

So, you're wondering why SEO does not work for you and your website, right? Haven't you heard?! SEO is dead! Dead from all the bad jokes about it. Of course, SEO isn't actually dead, but there are a few reasons why SEO might not be working for you and your site.   We've gathered 14 top of mind reasons why your SEO might not be working for your website. Let's go through them and see if something rings a bell.   You don't stick to the basics You don't really understand wha [...]

Faster, easier, higher. That's what we're all up to when it comes to ranks and traffic, right? Well, easy wins with little effort are rare in SEO. There are most likely SEO myths that will wipe out your business instead of boosting it.   As we are often being asked about many misconceptions from the SEO world, we've decided to gather and share with you the most important SEO myths that tend to keep you from improving your ranks and traffic. And of course, clarify them once and for all. & [...]

Finding affordable SEO services for small businesses isn't an easy task for sure. With SEO being such a complex field, it's hard to know what services do you need or whether a company's gonna do a good job or not.   That's why it's important to have at least an idea of what SEO services are important, which practices are useful and which are harmful.     Many times, SEO companies offer their services in the form of a monthly SEO package. While it's easy for search engine ma [...]

There are many attributes that an SEO must have in order to be successful, but one of the most important ones is being willing to improve all the time. Improvement doesn't always come from making things right. In fact, the only way you'll really improve is by failing, over and over again.   However, when it comes to SEO, a mistake might pass by unnoticed. You might not have any idea that you're doing something wrong. Now, there are thousands of horrible mistakes that you could be making, [...]