The SEO Blog from cognitiveSEO

We keep hearing that content is king. Write great content, content here, content there. But how true is that statement? Is there such a thing as an SEO Content Strategy that you can use to rank #1 with zero backlinks?     Like most answers in SEO, this one is also 'it depends'.   Keep reading and I'll explain exactly why.   While you might not be able to get to position one without any backlinks for a highly competitive keyword, you'll definitely be able to increase [...]

SEO is hard. But it doesn't have to be. If you don't have time for well-defined strategies or plans, it's crucial to at least follow a series of SEO best practices.   Therefore, let's see the checklist you need to go through to make sure you're securing high Google ranks.      Is SEO Still Relevant in 2020? What Are the Best SEO Practices for 2020 Optimize for Search Intent Perform In-Depth Keyword Research Target One Main Topic & Keyword Use Your Focus [...]

Hey, we get it. The URL structure is a difficult SEO topic. It's not easy to master, but not impossible, either. In fact, we're here to make things easier for you.   In this article, we'll try to answer all your questions and provide examples for a better understanding of how the structure of your URLs influence your SEO strategies.     Even if you own an eCommerce website or are struggling with Local SEO and Wordpress, after reading this article you'll know how to set up [...]

If you want to become a good SEO, you need to have a holistic view on all SEO related topics and there are some technical elements that you must understand, even if they're not quite easy to digest. One of these topics is schema markup.   Schema markup and structured data had a role in SEO for years now and it seems that major search engines recommend them. But what exactly is schema markup? And, more importantly, how does it impact the SEO process?   After reading this article, [...]

As SEO evolves, it gets more and more human-centered and people in the industry begin to question old techniques, targeted mostly at search engines. Such is the case with Sitemaps, which have been around for ages.   Do sitemaps still matter for SEO in 2022 or are they just a waste of time? When and why should you use them? And how can you optimize them for maximum SEO results?     In this article, you'll find out the answers to all those questions, so keep reading!   [...]

SEO writing has become an adventure, a complicated math problem we are all trying to calculate for finding the secret to get results faster. The number of search engine factors have advanced, the Google algorithm updates has increased, the number of businesses that use SEO have increased, the number of SEO agencies have increased and more and more people have become aware of its importance. That's how the market got pretty cluttered and the competition very high. And we know how important it is [...]

There are over 1.5 billion web sites in the world, and JavaScript is used on 95% of them.   With no additional introduction to the importance of performing an in-depth SEO analysis on your site, regardless of the programming language it uses,  we are proud to tell you that starting today, cognitiveSEO can crawl and perform in-depth site audits on all types of websites, JavaScript generated sites included.      With so many sites using content generated with JavaScript, yo [...]

Google continues to make algorithm updates and change the search results to please the user. Similar to the saying "the client is always right", here the saying becomes "the user is always pleased". Or most of the times, that's what Google is trying to achieve.     To fulfill that need and deliver good quality content that meets all the requirements and improve the search, Google officials let us know about major Google Algorithm Updates they make from time to time. This way, webmasters [...]

Just last week Google made waves with its announcement of quantum supremacy - the claim that they have developed a quantum computer that has been demonstrated to solve, in a matter of days, a problem that a “classic” supercomputer would most likely take thousands of years to solve. Elsewhere, stories about robots taking our jobs abound, while machine learning seems to be on everyone’s mind.     But change is not always flashy or even visible. Last week, Google introduced a n [...]

Each and every day that passes, another fact about SEO is revealed, another important tip is told, another story is learnt just by opening our email, twitter account, or our smartphone. We have the information at hand. Lots and lots of news from the internet marketing world go by our ears and our eyes. Make sure to listen to the right one.    And, speaking of important stuff, we’ve searched and scooped through the Webmaster Central Hangouts to reveal the most intriguing facts about S [...]