Cutting-Edge SEO Insights

Enjoy a brand new cognitiveSEO Talks - On Search and Traffic with Dawn Anderson, an all-in-one professional that will make you take out a pen and a sheet and note everything she has to say.   There’s a lot to say about Dawn. She is a skillful digital marketer and SEO consultant with over 11 years of experience, Lecturer at Manchester University. She is also a speaker and trainer, contributing in international conferences and she also founded Move It Marketing Agency back in 2012. &nbs [...]

We all keep hearing that any publicity is good publicity. But is it really so? And, more importantly, is it the same for SEO? We've all heard about the link building technique using unlinked Brand Mentions  It's a good method and, as far as we know, it works very well.   But what if the unlinked brand mention that you're so excited about turns out to be a RipoffReport post? What if it's a blogger complaining about your services, or a news publisher reporting on some incident regarding y [...]

Since the last Penguin 4.0 (Real-time) update, lots of things have changed in terms of quality backlinks. Bad backlinks have remained the same, though, even if they were created some time ago with no intent to harm a website, or there was an arranged negative SEO attack or maybe a spammy link building campaign, with the purpose to rank high & fast. We've tackled this matter before, yet, we felt the need of updating this topic for 2018.     Toxic links have a higher effect on a [...]

One of the first things that beginner SEOs get in contact with is link building, often far before they even hear about content quality or even basic things like proper keyword research or title optimization.    Link building is the most controversial topic in SEO and I believe that we should encourage people on not focusing too much on links alone . And in years of doing link building campaigns, I've learned a thing or two.  So here they are: 12 lessons I've learned from dozens of lin [...]

I wish I knew earlier about this Google update! is something many site owners or marketers say on a daily basis. Moreover, it would be heaven on earth if we also knew how all those Google algorithm changes, be they official or unnamed updates, should be dealt with.   Most times, we get to see how rankings fluctuate, traffic drops, and still, we don't know what to do. What's more, we always think it's us who made a mistake and, therefore, got downgraded. This blog post will both prove you [...]

Everybody is talking about high-quality content but what does it even mean these days? That’s what we are going to find out today. There’s no content marketing inception. The truth is that high-quality content is contextual and for maximum results, it requires three steps: keyword research, good content writing, and on-page search engine optimization.   Let's find out how to perform top-notch keyword research, how to measure results and optimize pages up front for astonishing on-pag [...]

This cognitiveSEO Talks - On Search and Traffic episode brings to your attention a bunch of rare SEO tips and tricks and a frank all-SEO discussion with Andrea Pernici, a chief technology officer specialized in search engine marketing, design, and technical SEO, to mention just a few.     From web analytics to mobile marketing, HTML & CSS, Andrea has it all: great digital marketing skills, an excellent understanding of the SEO landscape and a highly business-oriented approach. Ther [...]

There are many questions about canonical tags that could have landed you on this page. What are canonical tags? When to use them? Do canonical tags impact SEO in any way?   We know, there's a lot to take in. But do you know what the good part is? This article will answer everything you need to know about canonical tags!     Quick answer: Canonical tags affect SEO from two points of view. For once, they directly influence how search results display. They can also influence t [...]

There's a lot of confusion when it comes to meta descriptions and SEO. Do they affect search engine rankings? Is it worth spending the time to write a good meta description?   Well, in theory, meta descriptions do not affect SEO. This is an official statement from Google, released in 2009. However, since meta descriptions show in the search engine results, they can affect CTRs (click through rates), which are linked to SEO & rankings. So, in practice, meta descriptions might have an i [...]

Rumor has it that Bing from Microsoft can really take your marketing and SEO efforts to a whole different level. Is it true though that Bing can be gold when it comes to better traffic to your website, increased ROI, affordable advertising, convertible exclusive visitors, and an overall friendlier search environment?    Given that we don't lean on rumor, we figured out it's best to check ourselves what's there that makes Bing a smart target to marketers of all kinds.       [...]