The SEO Blog from cognitiveSEO

We're thrilled to bring to your attention the third episode of our cognitiveSEO Talks: On Search and Traffic, this time with a beloved digital expert, Sujan Patel. He's a marvelous marketing expert, entrepreneur and growth hacker widely known for his multiple publications and articles in the industry, his successful management of various big companies, and his extensive knowledge in the world of digital.   We constantly feel the rush to know what that one or the other say about something [...]

If you want to get a top Google ranking, then we say you follow the old saying: When in Rome, do as the Romans do. When having a website for which you want to get the best display on Google, do what Google would like you to do.    We gathered a list of 22 must-dos, things that Google said you should be doing in order to rank high in SERPs.      How to rank high on Google fast. That's everyone's concern. After all, Google (and search engines in general) is the sole playgr [...]

Content Marketing is dominating the internet. It stays at the core of everything, be it an article, a video or even an ad. So, in order to succeed or even attempt to be successful at digital marketing, you have to create some form of content.   However, many people find it very difficult to create content or do link building, especially if they're in a 'boring' niche. This complaint often comes not only from the website owners themselves, but also from various digital marketing experts tr [...]

There comes a time in our life when some things need to be changed or refreshed. The same happens in the life of content. It might get outdated or irrelevant and that’s when content pruning comes to the rescue.   By its nature, pruning means cutting off dead branches or stems, especially to encourage growth. Content pruning was born from the same desire, to remove old or poor quality articles, to get rid of the clutter not to damage the quality of the overall website. But does content p [...]

We're excited to present you the second episode of the cognitiveSEO Talks: On Search and Traffic with Michael King, a digital marketer and SEO pro with a remarkable experience. Michael shared with us exclusive tips & tricks, insights from the technical SEO field to content marketing and everyday marketing challenges.   Did you ever wonder what outreach campaigns are the SEO Pros using? Or what experienced digital marketers approach content marketing or Google's ranking signals? If yes [...]

Every digital marketer, webmaster, SEO professional, or online business owner is interested in and needs to do rank tracking. We all depend on it like we do on oxygen.   Yet, with Google's latest changes and algorithm updates, it's becoming harder and harder to do keyword tracking accurately. There are even voices saying that rank tracking is obsolete and makes no sense in tracking your keywords anymore.  But is it really so?   Despite all the restless pessimistic thoughts and nag [...]

Building white-hat links of high value and in accordance with Google's guidelines have been a pain point for years now. Algorithms and updates will keep on getting better and so should the SEO Pros.   We've deeply documented a technique that has sparked quite a lot of controversy but also delivered great result: the link reclamation technique. Within the following lines, you'll find what this technique is, when and how to use it to deliver maximum results. The broken pages and link rec [...]

We decided it was about time we teamed up with bright minds in the marketing and SEO industry and gained some exclusively valuable knowledge right out of their mouths.   Hence this is how cognitiveSEO Talks: on Search and Traffic was born. It was not born from a wish upon a star only, but also with hard work and planning.   Now everything you wanted to know about SEO, but were too afraid to ask is right here, ready to be played and listened to wherever you are. You'll definitely fi [...]

If you're a webmaster, then you love backlinks. You're all about them, saying yes to every backlink opportunity like it's your first date ever. You smile when you manage to get one, and you're always looking for new link building openings.   But I'm about to tell you a story about a link that doesn't bring you that much joy:   Someone read your article. They liked it. They contacted you, stating how interesting the information was and that they would link to it from their website. [...]

Knowing how to analyze your SEO competition is an important step in determining your overall keyword and SEO strategy. There are many factors involved in the process, and without the correct framework, it can get complicated.   This SEO Competitor Analysis Template will guide you through the exact steps you need to take in order to deploy a comprehensive analysis. Below the infographic, you can find a detailed explanation of each step.     We’ve tried to make the steps as [...]