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Google Algorithm Changes
The internet gives a business the power to compete on a global level. Gone are the days when your only competitor was the other shop across the road. If you sell your products or services on a website, you have the power to quickly expand beyond your country's borders, without spending millions of dollars on opening new physical stores. But in order to do this, you have to speak their native or preferred language. And, in order to speak their language, you need to translate your website [...]
Outranking your competition can be very difficult, especially if your website is rather new. What's even more frustrating is when you can't outrank competitors which have spammy backlink profiles. Why doesn't Google penalize them? Why does it rank you lower than them in the Google search results, even though you play the game by the book? Google's algorithm has evolved a lot over the years. The main purpose of the improvements was to be able to better distinguish natural links from arti [...]
This is a TRUE SUCCESS story from Jibran Qazi – Founder of Hunter Canada, a cognitiveSEO long-time customer and SEO expert. Jibran Qazi is an SEO consultant, growth hacker, and founder of Hunter Canada, a company that helps tech firms achieve exponential traffic growth. Enjoy his story, written and documented by himself, and see how he managed to grow an app in the Fintech space, increasing its number of monthly visitors from 4000 to 420K+ in just 6 months. All organic traffic fr [...]
Content is the weapon of SEO. And SEOs like to use a twofold weapon, one that would win them the fight both on short-term and long-term. They call it seasonal (or topical) content and evergreen content. And, as always, there's a debate between them: evergreen content vs topical content. Which one is better? The thing is, is it a matter of "and" or "or"? Do topical content and evergreen content go hand in hand, or go separate ways? This debate is not only applicable to content marketi [...]
Over the past 7 years, I've learned a lot about digital marketing and SEO. I started this journey by building WordPress websites, but then quickly realized that they are useless if they do not rank on search engines. That's how I actually got into search engine optimization. I got lucky and landed a job for a company in a pretty competitive niche (bodybuilding supplements) pretty fast. Fast forward for about 5 years and now I run my own company. Now I want to take my SEO & Digital [...]
If you’re a content writer, you have a blog or work for a company, you might have struggled with this question before: How do I find good blog topic ideas? There might have been situations when you didn’t have any ideas and you had to write something just to keep your users engaged. For everyone that has stumbled on this, I understand you. I know what you’re feeling. And you’re not alone. For somebody who writes on a daily basis, you need to be like a factory of fantastic ideas [...]
When we talk about SEO, usually all our focus goes to Google. But what about SEO for Bing or Yahoo? Is that something you need to miss out?! The short answer is no, and we’ll let you know why and how you can actually increase your rankings & get more traffic from Microsoft's search engine, Bing. With Google being so volatile, Bing seems a constant and valuable source of traffic with a rich source of data. Lots of people overlook it and miss a lot of audience and conversions. &nbs [...]
Call it as you want: plug-in, extension or add-on, its purpose remains the same: to make whatever software you are using more feature-rich. There are a lot of great plug-ins, but the ones we're going to focus on are the plug-ins that will enhance your SEO efforts. We're not going to get terribly technical so enjoy checking the plugins below and use the ones that fit you best. Along the years, we’ve searched, tested and tried lots of plugins. The following SEO plugin [...]
If you're just getting started with SEO, I'm pretty confident you're looking to get everything for free. While that's not always possible, the truth is that there are a lot of great free SEO Tools out there. To be honest, there are free tools that even the pros use every single day. And that's happening for a good reason: some free SEO tools are great. Google Tools Suite Google Tag Manager Google Analytics Google Search Console PageSpeed Insights Mobile [...]
It's interesting for me to see that even experienced SEO specialists forget about the power of internal linking. As backlinks from other websites become harder and harder to obtain (because people focus on the wrong techniques), using an internal linking strategy with the right combination of anchor texts can bring great SEO results. But what makes a good internal linking strategy? Well, the answer varies from site to site but, generally, it's the foundation that matters. Buil [...]
