The SEO Blog from cognitiveSEO

Google started talking about the Mobile-first indexing since November 04, 2016. At that time, Google announced that they wanted to make some experiments with their algorithm so it would primarily use the mobile version to rank pages from a website, to understand the structured data and to show it accordingly in the mobile search results.   Google’s system for crawling, indexing, and ranking was using the desktop version of the website, which led to lots of issues for mobile searches bec [...]

Image optimization for SEO purposes is an art you should learn how to master. Since images take a lot of space on your website, it’s only natural to find ways to optimize them not only for better user experience and functionality but also for better ranks and traffic.The big dilemma is finding the balance between a well-optimized image that still preserves its visual quality and a fast, high-peformance website. Thus, the better question to ask is: Can optimized images help/complement your SEO [...]

If you want to raise true brand awareness and drive massive organic traffic to your website, then you're in need of some really effective off-page SEO practices. Big time. There's little clear-cut and effective content across the Internet on what exactly digital marketers need to focus most of their resources, knowledge, and time on to drive organic traffic to their site from an off-site SEO point of view. That's where the idea of writing a complete off-page SEO techniques checklist came from. H [...]

We can finally share with you el cuarto episode of our cognitiveSEO Talks: On Search and Traffic where an energetic and truly inspiring Aleyda Solis challenged us to reconsider our marketing tactics and views. Aleyda is an international SEO consultant, blogger for multiple high-authority outlets such as SEL, State of Digital, and Moz, experienced speaker, with more than 100 conferences in 20 countries, and also the author of the SEO book in Spanish SEO. The Essential Points.    We can al [...]

The relationship between JavaScript and SEO started a long time ago and has been a highly debated topic in the virtual world, mostly in the SEO circles. Creating websites using JavaScript to feature content was a big hit back in the days. Many developers used this technique, with some lacking knowledge on whether search engines can parse and understand that content.   Along the way, Google changed its methodology and standpoint regarding JavaScript. Everybody started to doubt whether sear [...]

We're thrilled to bring to your attention the third episode of our cognitiveSEO Talks: On Search and Traffic, this time with a beloved digital expert, Sujan Patel. He's a marvelous marketing expert, entrepreneur and growth hacker widely known for his multiple publications and articles in the industry, his successful management of various big companies, and his extensive knowledge in the world of digital.   We constantly feel the rush to know what that one or the other say about something [...]

Content Marketing is dominating the internet. It stays at the core of everything, be it an article, a video or even an ad. So, in order to succeed or even attempt to be successful at digital marketing, you have to create some form of content.   However, many people find it very difficult to create content or do link building, especially if they're in a 'boring' niche. This complaint often comes not only from the website owners themselves, but also from various digital marketing experts tr [...]

There comes a time in our life when some things need to be changed or refreshed. The same happens in the life of content. It might get outdated or irrelevant and that’s when content pruning comes to the rescue.   By its nature, pruning means cutting off dead branches or stems, especially to encourage growth. Content pruning was born from the same desire, to remove old or poor quality articles, to get rid of the clutter not to damage the quality of the overall website. But does content p [...]

We're excited to present you the second episode of the cognitiveSEO Talks: On Search and Traffic with Michael King, a digital marketer and SEO pro with a remarkable experience. Michael shared with us exclusive tips & tricks, insights from the technical SEO field to content marketing and everyday marketing challenges.   Did you ever wonder what outreach campaigns are the SEO Pros using? Or what experienced digital marketers approach content marketing or Google's ranking signals? If yes [...]

Every digital marketer, webmaster, SEO professional, or online business owner is interested in and needs to do rank tracking. We all depend on it like we do on oxygen.   Yet, with Google's latest changes and algorithm updates, it's becoming harder and harder to do keyword tracking accurately. There are even voices saying that rank tracking is obsolete and makes no sense in tracking your keywords anymore.  But is it really so?   Despite all the restless pessimistic thoughts and nag [...]