The SEO Blog from cognitiveSEO

We know that there’s no such thing as perfection nor the perfect content marketing recipe. Yet, you can get close to it and create a piece of content that Google will want to rank. We're not saying that it's easy but it's surely not impossible, especially when you have at your disposal the right content tools that can give you a big help.    It all started with thorough research to find the right ingredients that could build the perfect piece of SEO content, the “divine” copy, the [...]

We live in a world of information overload. If 10 years ago it was hard to find content at all, now there's way too much of it! Which one is good? Which one is bad? We don't know.   While this subject is very complex, it's clear that Google is attempting to solve these content issues in its search results. One of the biggest issues they've encountered in the digital marketing world is what they call thin content.     But what exactly is thin content? Should you worry about [...]

Even though the year is not over yet, there have been some big changes in Google search in 2019 that have already impacted on the results and the user, along with all the SEO agencies and companies.    The future of search looks like it will have actually less search, as weird as that might sound. Google performed lots of changes in SERP, lots of algorithms and features were added and updated, which make things even more complex. While in some countries Google search lacks in optimizatio [...]

An online presence is highly valuable for every business, no matter if you are located in a single place or have lots of offices around the globe. And search engine optimization should be applied both locally and globally.   Businesses that want to optimize for local SEO should have all the necessary tools and knowledge to fulfill their goal. Now more than ever, Google is focused on offering a personalized experience for each user thus local optimization plays a crucial part in the play. [...]

As a team of marketing and developers, we like innovation and always thrive to offer the best user experience. We're not just about creating new tools, but also improving and finding new ways to adapt to our users' needs. We like to create solutions to address all the limitations of the existing toolset and fill in gaps.   Given the fact that Google Search Console, the tool that helps you measure your site's Search traffic and performance, is such a used tool by our users, we had to incl [...]

eCommerce navigation or faceted navigation in SEO. There are phrases the Gods of SEO themselves squint at when they hear them. Why? Because it involves duplicate content and very big sites. And we all know how difficult that is to fix.   The subject is hard to master and it comes with a lot of confusion on the side. Faceted search or filtered search? What is the difference between facets and filters? Which pages should I index? These are all questions webmasters ask themselves. So prepare [...]

Intentional or unintentional, be it plagiarism or bad technical implementation, duplicate content is an issue that is affecting millions of websites around the web. If you've wondered what content duplication is exactly and how it affects SEO and Google rankings, then you're in the right place.   Whether you think your site is affected by this issue or just want to learn about it, in this article you will find everything you need to know about duplicate content. From what it is to how yo [...]

We're back with a new guest for our cognitiveSEO Talks series, Gerry White, an SEO expert with broad knowledge in analytics, digital and search marketing strategy, social marketing and a lot more. With almost 20 year experience in digital, Gerry is a technical marketing consultant that has worked with companies such as BBC, McDonald's, Gordon Ramsey, Premier Inn or DirectGov. Gerry has been creating, promoting and analyzing websites and more recently apps for companies across the world and he [...]

Regardless if you're just starting out with SEO, or you're offering SEO services for a long time, everybody seems to ask you the same thing:   "How long does it take to rank in Google?"   Well, it's time to understand exactly what factors impact ranking time so you can approximate (after an SEO audit) how long it would take to rank and, if it's the case, sign a contract with your client accordingly.   This can be a tough one to answer and it might even even prevent you fro [...]

Update March 15, 2019: Although this Google Update initially came out under the name of Florida 2.0, Google themselves named this update Google March 2019 Core Update. According to officials, this name helps to avoid confusion as it tells you the type of update it was and when it happened.   Over the last few days, there has been a lot of buzz about possible Google algorithm updates. And yes, it's true that Google updates its algorithm every single day, often multiple times per day but t [...]