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Did you know that Google doesn't show all your pages in the search results, even though they have the potential to rank high? Yeah, that's right! Your page is eligible to rank high, but doesn't get displayed in the searches.   These are called omitted results and, although they aren't something to freak out about, they can sometimes become a little bit of a pain. If your website is listed in Google's omitted results, almost nobody will ever see it. Fortunately, there are some things you c [...]
If you want to get a top Google ranking, then we say you follow the old saying: When in Rome, do as the Romans do. When having a website for which you want to get the best display on Google, do what Google would like you to do.    We gathered a list of 22 must-dos, things that Google said you should be doing in order to rank high in SERPs.      How to rank high on Google fast. That's everyone's concern. After all, Google (and search engines in general) is the sole playgr [...]
We are constantly striving to improve and renew our tools. In a business environment that transforms exponentially, reinventing ourselves is not just an aspiration, it’s our job.   We are very proud to share with you cognitiveSEO's newest tool named Signals. What is this tool doing? Keeping your online business safe. How? By monitoring the SERPs so you can spot and be notified of all important Google updates & fluctuations. And yes, it's real time.      cognitiveSEO [...]
Since the mobile intrusive interstitial ad penalty from January 10h, 2017, there has been a lot of fuss on pop-up, banner and interstitial ads. Google itself announced it will devalue webpages  that use intrusive pop-up and interstitial ads in mobile search.   Is this the end of those types of ads? Is there a Penalty for them? What does Google have to say? Be patient and you’ll find the answers to all of your questions regarding this topic. Today.     In the following [...]
Optimizing a page for mobile speed? Not easy. Mobile search has come a very long way, especially since the Google Mobile Friendly Update, back in 2014.   Mobile optimization keeps evolving, and it happens fast.  At first, we had separate mobile versions, then responsive designs, now we have Google AMP pushing strong. What AMP (accelerated mobile pages) is, if and how AMP can influence SEO and how it will impact your business - you can find the answers to all of these questions in the fo [...]
Conversion rates. At the end of the day, this is what it all comes down to. It's easy to dream of huge conversion rates; however, they've been rather hard to achieve lately. Hard, but not impossible. There are many tips and tricks out there on how to increase your conversion rates even by 529% in only one day.   We are not going to deliver overnight magic solutions in the following blog post. We are going to leisurely talk about how you can increase your conversion rates by following some eff [...]
The amount of information that Google holds is, beyond any doubt, amazing and this is maybe one of the reasons we are so connected with this search engine. All the functions and functionalities keep evolving, and even though you might know and admire the really creative Google Doodles and you might have already amused yourself with some of the big G's April Fools Day jokes, some of you might not be aware of the different secrets that it holds: the Google Easter Eggs.    Blame it on the s [...]
Google has, time and time again avoided - or even flat out refused - to give any indication of when it rolled out an update. Their way of doing this has been always to assert that they make updates to their algorithms on a continuous basis, rather than having distinct launch dates for particular releases. It’s not difficult to see why that’s probably a good idea. It keeps everyone guessing and acting on a desire to actually improve their SEO techniques rather than a temptation to eschew the [...]
The SEO landscape has changed enormously in the last years. Organic traffic comes and go, the websites' performance seems to be as volatile as it gets and at the end of the day, you might ask yourself: why did my organic traffic drop? Did Google change its algorithm again? Was a sort of SEO attack on my site or was it something that I did? And while you keep on searching for the reasons your hard-worked ranks and traffic went down the drain, your frustration gets bigger as the solution to your p [...]
There is no need to stress more the fact that Google has just made an innovative update: Penguin 4.0 –  a real-time, granular algorithm update that allows both real-time penalties and incredibly quick recoveries. However, with such a big controversy around this update, what we need to dwell on more are case studies and analyses in order to have the best understanding of the latest Penguin phenomenon.     As (we hope) you’re already used to, at cognitiveSEO we are highly i [...]