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Google Algorithm Changes
I wish I knew earlier about this Google update! is something many site owners or marketers say on a daily basis. Moreover, it would be heaven on earth if we also knew how all those Google algorithm changes, be they official or unnamed updates, should be dealt with. Most times, we get to see how rankings fluctuate, traffic drops, and still, we don't know what to do. What's more, we always think it's us who made a mistake and, therefore, got downgraded. This blog post will both prove you [...]
Everybody is talking about high-quality content but what does it even mean these days? That’s what we are going to find out today. There’s no content marketing inception. The truth is that high-quality content is contextual and for maximum results, it requires three steps: keyword research, good content writing, and on-page search engine optimization. Let's find out how to perform top-notch keyword research, how to measure results and optimize pages up front for astonishing on-pag [...]
This cognitiveSEO Talks - On Search and Traffic episode brings to your attention a bunch of rare SEO tips and tricks and a frank all-SEO discussion with Andrea Pernici, a chief technology officer specialized in search engine marketing, design, and technical SEO, to mention just a few. From web analytics to mobile marketing, HTML & CSS, Andrea has it all: great digital marketing skills, an excellent understanding of the SEO landscape and a highly business-oriented approach. Ther [...]
It was a time when everybody was looking and following various strategies to increase the PageRank score for their websites. PageRank was developed as a way to measure the importance of a website in order to rank it. Google uses the algorithm by counting the number of links and checking their quality. Everybody check PageRank (PR) for their website by using the toolbar and compare their website to others if wanted. While this worked for lots of years, Google removed the PageRank toolbar [...]
Wikipedia is one of the most (if not THE most) authoritative sources on the internet. With an average of 8 billion pageviews every single month and over 6 million articles posted only in the English version of the colossus, Wikipedia claims its well deserved spot as the 5th most visited website of the planet. Yet, it does not serve any ads to its users. How is this possible? Every other site you visit on a daily basis probably runs ads to survive. How come the 5th most visited site in t [...]
A new episode of cognitiveSEO Talks - On Search and Traffic, brings a new topic and a highly experienced professional: Gianluca Fiorelli. SEO Strategist and International SEO Consultant at ILoveSEO.net, Gianluca is working in the web marketing field since 2003. That’s about 15 years which means a lot in the digital marketing field. In the current cognitiveSEO Talk, Gianluca Fiorelli speaks openly about SEO audits, link and content building, how CTR works and top things any digital m [...]
Do you have a local business, or maybe clients that own local businesses? If yes, then you're in the right place, because you're going to find out how you can double or even triple their click-through rates on Google. People often think that they can only rank once for a keyword. For the most part that's true, because Google has gradually restricted the number of times you can show up with the same domain on the same search query. However, things are a little bit different when it comes [...]
Ranking higher on Google. A ceaseless rush to get authority for your website and lots of visitors to eventually turn them into clients. Search engine optimization doesn’t have to be the black sheep of marketing. You just got to understand how to use it. You can complement your SEO efforts with lots of other marketing forms, such as analytics data. It will stop you from bleeding website data. It really will. How does it work? You need an account on a dedicated analytics product. Then, [...]
The latest cognitiveSEO Talks episode - On search and Traffic - brings to your attention Dan Petrovic, a digital marketer from Australia who runs a company called Dejan. Except being a great guy with an experience of over 16 years in digital marketing, Dan is quite involved in understanding how people consume news content online. The director of Dejan shared with us loads of tips on how to write content like a pro, how to make the most out of Search Console plus tons of great insights o [...]
If you haven't searched Google for an alternative to doorway pages, then you might think this article is about BlackHat SEO techniques. If doorway pages are against Google's Guidelines, doesn't that make any alternative wrong, as well? Well, the answer to that can be nuanced, because sometimes webmasters have no alternative. They need to create multiple, similar pages, but fear that Google's algorithms will see them as doorway pages and penalize the entire website for that. Their only o [...]
