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Google Algorithm Changes
The subdomain vs. subdirectory question has been around probably ever since Google first appeared. People ask themselves if having one or another affects SEO. The popular belief is that switching from a subdomain to a subfolder of the root domain will help increase the overall rankings of your website. But is that true? The short answer is... it depends. But if you're asking yourself which one you should use and you want to make a very documented opinion on the subject before y [...]
We have written and optimized - for our own blog or other pages - thousands of articles and SEO friendly blog posts in the last 10 years. What better way to learn from past successes and mistakes? We’d like to share them with you, not just as a holiday gift, but mostly because sharing our insights with others is what makes us and the people around us stronger and more resilient. Google's rules and updates changed way too many times to be worth counting and the content writers on this [...]
If you use SEO to promote your website, you most probably have heard of PBNs (Private Blog Networks). The concept isn't very difficult to understand (although it is difficult to execute), but with the overload of information out there, you might be conflicted. Do PBNs still work in 2022? Are there any risks? Well, the short answers are yes and yes. So should you build one? That's up to you. However, this article has to purpose to help you make an educated decision. This won't be a guide [...]
Hey, we get it. The URL structure is a difficult SEO topic. It's not easy to master, but not impossible, either. In fact, we're here to make things easier for you. In this article, we'll try to answer all your questions and provide examples for a better understanding of how the structure of your URLs influence your SEO strategies. Even if you own an eCommerce website or are struggling with Local SEO and Wordpress, after reading this article you'll know how to set up [...]
Google has recently announced that Chrome will block mixed content on web pages beginning December 2019. Starting with the Chrome 79 version, Google will gradually move to blocking all mixed content by default. Therefore, if your website has mixed content, it will be blocked and your users won't be able to access it. Everything from what mixed content is to how to identify/fix it can be found in the following lines. The Google Security Team reports that Chrome user [...]
The internet gives a business the power to compete on a global level. Gone are the days when your only competitor was the other shop across the road. If you sell your products or services on a website, you have the power to quickly expand beyond your country's borders, without spending millions of dollars on opening new physical stores. But in order to do this, you have to speak their native or preferred language. And, in order to speak their language, you need to translate your website [...]
This is a TRUE SUCCESS story from Jibran Qazi – Founder of Hunter Canada, a cognitiveSEO long-time customer and SEO expert. Jibran Qazi is an SEO consultant, growth hacker, and founder of Hunter Canada, a company that helps tech firms achieve exponential traffic growth. Enjoy his story, written and documented by himself, and see how he managed to grow an app in the Fintech space, increasing its number of monthly visitors from 4000 to 420K+ in just 6 months. All organic traffic fr [...]
Intentional or unintentional, be it plagiarism or bad technical implementation, duplicate content is an issue that is affecting millions of websites around the web. If you've wondered what content duplication is exactly and how it affects SEO and Google rankings, then you're in the right place. Whether you think your site is affected by this issue or just want to learn about it, in this article you will find everything you need to know about duplicate content. From what it is to how yo [...]
Within this cognitiveSEO Talks episode you'll get the chance to get inspired by Lukasz Zelezny, a prolific keynote speaker, SEO consultant, and author. He started working in the SEO industry around 20 years ago while living in Poland. Every year he is actively participating in 10 to 20 events as a keynote speaker and he constantly worked for mid and large companies such as HomeAway, Thomson Reuters, The Digital Property Group,to mention just a few. As Lukasz himsel [...]
While technical SEO is a topic that only some of us make use of rigorously, it is a part of everybody’s life. Well, which part of SEO is not technical if we were to look at it thoroughly? SEO issues, mistakes, tips and recommendations are all included in today's technical checklist. We wanted to cover, in the most effective way possible, all the elements that are important for making your website user-friendly, efficient, visible in SERP, functional and easy to understand. Therefore, [...]
