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It’s almost impossible to come up with a digital marketing strategy to spy on your competitors without consistent information regarding the trends in the niche. And, if you think that it’s only what works that matters, you may not get too far.   In order to develop a way to leverage customers' and influencers' behavior to your advantage, you’ll have to make yourself comfortable in the office chair and start to seriously monitor the entire niche. That’s the wonder of a free market [...]
When launching a new website, there are some things that seem unimportant at first, but turn out to really be an issue later on. One of them is the WWW vs. Non-WWW issue.   When you first think about it, it doesn't sound like much of a deal. You might not even care at all about it. When you first research it, you'll probably learn around the web that it doesn't really matter for SEO.     However, if you start digging deeper, you'll discover a lot of things you didn't know. [...]
If you haven't searched Google for an alternative to doorway pages, then you might think this article is about BlackHat SEO techniques. If doorway pages are against Google's Guidelines, doesn't that make any alternative wrong, as well?   Well, the answer to that can be nuanced, because sometimes webmasters have no alternative. They need to create multiple, similar pages, but fear that Google's algorithms will see them as doorway pages and penalize the entire website for that. Their only o [...]
Knowing how to analyze your SEO competition is an important step in determining your overall keyword and SEO strategy. There are many factors involved in the process, and without the correct framework, it can get complicated.   This SEO Competitor Analysis Template will guide you through the exact steps you need to take in order to deploy a comprehensive analysis. Below the infographic, you can find a detailed explanation of each step.     We’ve tried to make the steps as [...]
The SEO landscape has changed enormously in the last years. Organic traffic comes and go, the websites' performance seems to be as volatile as it gets and at the end of the day, you might ask yourself: why did my organic traffic drop? Did Google change its algorithm again? Was a sort of SEO attack on my site or was it something that I did? And while you keep on searching for the reasons your hard-worked ranks and traffic went down the drain, your frustration gets bigger as the solution to your p [...]
An SEO website redesign is not a walk in the park, and it could easily become an SEO disaster if you don’t do it right. Any change you make to your website’s redesign can cause traffic loss and make your current site not so very "search engine ranking" friendly.   Maybe you want to switch to https, you want to go international, or maybe you just want to start a rebranding strategy. Whatever you do, you want your link juice, rankings and traffic to remain the same. And, when you’ve p [...]
The internet is a scary thing. Who knows what you could find out there, on the dark side. You must be very careful to avoid being a victim of the numerous SEO mistakes that exist on the internet, such as the defective management of site links, short content blogs, flash content, poorly written content, missed title tags or meta descriptions to slow website speed, deindexation of your site, low quality content, blocked content on CDNs, ignored social elements and so many more.     We [...]
Every site owner’s dream (and goal) is to rank as high as possible for their target audience. Every search engine’s dream (and goal) is to make sure that the most relevant websites rank the highest. But how is that relevancy built and interpreted? Does it have anything to do with what you say? That much we know to be true. Does it have anything to do with how (or where) you say it? That’s what we set to find out. Having this in mind we’ve conducted an in-depth research, with a set of [...]
It's impossible not to be synced anymore. Everything is on cloud and the amount of information we come across every day is unprecedented. The difficulty of any digital marketer's mission is not letting themselves be distracted by the connectivity and hyperlinking on the web. While we have never been more exposed to information, it's now harder than ever to keep focused and prioritize our online activity. Because we know how crucial it is to stay informed and relevant when it's almost impossib [...]
There is no secret that SEO audits are a must for every business that wants to succeed in the ever-changing online environment and that they are the first step in the development of any digital marketing plan. We all want to know as much as possible from the niche we are competing in, whether we are well established businesses or a small company that wants to expand into new markets. How many visitors does my website attract? Why do my competitors attract so many more? These are some of the ques [...]