No matter what type of business you have, there is always going to be competition. Even if you’re a leader in your domain or you’re just a start-up, you should always keep a close eye on the competitors. In the online world, some may argue that this task is easier since everything is just a click away. But if you don’t know what to look for and more importantly who to look for, everything is in vain.
There is a common business saying that states you should focus more of your energy on i [...]
The Google Disavow tool became such a popular topic in the aftermath of the Penguin 2.0 update. It became clear that this tool was developed in order to help webmasters solve their issues regarding penalties. The process is simple. You have to create a file in order to show which links you want Google to disregard. The changes made to the algorithm, "dissolved" a lot of abused black hat SEO techniques and affected a lot of webmasters that found themselves on the wrong side of the street all of a [...]
One of the most trustworthy methods of obtaining a strong link profile is through organic links. There are lots of ways to develop natural links and you can find a lot of interesting information from articles dissecting this intricate part of SEO. From creating great content to engaging your target audience on different platforms, the internet is a valuable source of knowledge. I find it interesting to gather all these resources, in which bloggers pour their knowledge and experience. It’s h [...]
In the evolutive world of Search Engine Optimization, people got used to changing their behavior and habits around it. We transform, having different characteristics from one year to another, eventually ending up to form a new species of SEO professionals ... with different concepts about the notion of what this means. We’ve talked before about 3 Black Hat SEO Strategies that still work in 2014, even though we don’t endorse such techniques, we just wanted to provide you with the full palett [...]
Art is not, as the meta-physicians say, the manifestation of some mysterious idea of beauty or God; it is not, as the aesthetical physiologists say, a game in which man lets off his excess of stored-up energy; it is not the expression of man’s emotions by external signs; it is not the production of pleasing objects; and, above all, it is not pleasure; but it is a means of union among men, joining them together in the same feelings, and indispensable for the life and progress toward well-being [...]
I think it's no secret for anyone now that cats rule the internet, and, in a more conspiratorial note, maybe the world. If a couple of years ago we found it hilarious that in Ancient Egypt cats were worshiped and considered gifts from the Gods, nowadays the fluffy felines are back in power. When Tim Berners-Lee, the inventor of the world wide web, was asked at the celebration of the 25th birthday of the web what was the most surprising thing about his invention, he reacted promptly: “Cats! I [...]
A question came out at a radio station: "Is it true that Mercedes cars are being given to citizens in Moscow?" The radio answers: "In principle yes, it is true, but it is not Moscow but Leningrad, not Mercedes but Ladas, and they are not given to but stolen from."
Much like in the case of this joke, a lot of the beliefs that are popular about SEO are only true “in principle” and some turn out not to be true at all. Some of these ideas may have started as true, while others have always [...]
Every couple of months, someone proclaims that SEO is dead or sets off a number of anti-SEO threads, based on the continuous changing scenery in the search industry. It goes without saying that the landscape is different from what it used to be a couple of years before but from “different” to “nonexistent” is a wide range of tones. One might say: “Nothing has really changed. It's simple: focus on your visitors and pretend Google doesn't exist!” That is indeed a very good piece of [...]
It all starts with a possible George Romero horror movie scene:
Early in the morning, you do a Google search for your site to find out that your site's hard-earned rankings have suddenly succumbed.
In most cases, you should only blame yourself that you didn’t do your best to avoid getting into this dreaded situation. But in some cases, you just can’t be aware of all the possible scenarios in which your site might lose organic search traffic.
Important: Whenever your site's rankings star [...]
There are no more shortcuts to link building. In 2013-2014, Google changed the rules for SEO once again. It’s slowly trying to shift the mentality from "hunting" for links to "growing" them naturally. Sincerely, there are no future proof link building techniques that we could vouch for, because we’re swimming in a sea of uncertainty. You can’t forecast with certainty the decisions Google will or will not take in order to predict the path for SEO as a technique.
The algorithms developed [...]