Cutting-Edge SEO Insights

Used correctly, structured markup data is a good decision to help websites display correct information on searches and increase the organic search visibility. But what happens if you use it incorrectly?    As we all know it, Google is not a fan of websites that don't comply with quality guidelines and don't offer the best user experience. So it may be that the structured data abuse to mark irrelevant content can potentially hurt your site. If you've been hit by a spammy structured markup [...]

Has it ever happened to you to read an SEO article and, on the verge of your maximum concentration, to stumble upon a term you don't quite know what it means?   Be it slang, jargon or an expression used with a different meaning than we might have thought, at some point everyone has been in the position of browsing several web pages just to understand what that term actually referred to. So, we created an “ SEO Lingo”, maybe the most comprehensive and user-friendly glossary of SEO ter [...]

We are constantly striving to improve and renew our tools. In a business environment that transforms exponentially, reinventing ourselves is not just an aspiration, it’s our job.   We are very proud to share with you cognitiveSEO's newest tool named Signals. What is this tool doing? Keeping your online business safe. How? By monitoring the SERPs so you can spot and be notified of all important Google updates & fluctuations. And yes, it's real time.      cognitiveSEO [...]

Marketing newsletters can always be a good topic to start a fiery debate. There are two parties involved, and both of them are right! Newsletters are helpful, necessary, engaging, and most of the times free - yes. But, at the same time, they can be annoying, intrusive, spammy, and often irrelevant to our daily interests - true.   So what's there to be done?   Here is where we come to rescue: We made a curation of the best newsletters in marketing, and we divided them into segments [...]

Increasing the rankings of your website has been a heavy lifting task...since forever.  And you have a lot of keywords and phrases that you’re going after for a chance of showing up in top 10 results in Google.   Not once has it happened to you to think that you've created the best piece of content possible, but then only to get it lost in the big pile of data out there.   While many SEO pros consider it is recommended to target every page for one keyword, it is better to have t [...]

If you don’t have any competitors, there’s no need to read this article. But just in case you do, then you’d better not miss it! Why’s that, you might wonder?   Well… it’s because often times, unethical competitors prefer to blow in somebody else's candle so that they can shine brighter. Instead of working more on their websites to improve user experience, some webmasters attack competitor sites with unnatural, spammy links, or even DDoS (Denial-of-service).   In search [...]

Writing for SEO purposes can be difficult and time consuming. However, it's time well spent, as SEO helps us rank better in the search engines.   How do you write an SEO-friendly blog post, you might ask? Using a step-by-step SEO checklist, of course! By the end of this article, you'll know exactly how to write search engine friendly blog posts. So, give it a good read!     Don't loose time! Below you can find the full checklist you should follow if you want to have SEO f [...]

Since the mobile intrusive interstitial ad penalty from January 10h, 2017, there has been a lot of fuss on pop-up, banner and interstitial ads. Google itself announced it will devalue webpages  that use intrusive pop-up and interstitial ads in mobile search.   Is this the end of those types of ads? Is there a Penalty for them? What does Google have to say? Be patient and you’ll find the answers to all of your questions regarding this topic. Today.     In the following [...]

The SEO industry will always vary according to trends, and the rise of AR will definitely be course-changing for the SEO specialists and their content strategies.   An emerging field of technology, augmented reality or AR  seems to be somehow of a buzzword nowadays. Rumor has it that augmented reality is limitless and has enormous potential, holding plenty of features in the store for the future. Should the SEO hark to these facts?     We took the challenge of talking abou [...]

SEO, like business and life, is all about constant improvement – and improvement is only possible when something can be measured.   Measuring SEO, however, is often easier said than done.   There is a staggering number of components and variables in the SEO efforts and several metrics are needed to gauge success. The complexity can be challenging, and it takes true grit to master the art and science of measuring SEO. Yet, the prize is worth it.      Those who go [...]