The SEO Blog from cognitiveSEO

The advent of CMS (Content Management Systems), such as WordPress, has revolutionized the internet, with around 5-10 websites being built every single second. If websites were built before only by professionals, today anyone can create a website in a matter of minutes, with little to no coding knowledge.   That creates lots of opportunities, but also comes clogged up with many problems. After an easy 5 minutes install process, one of the first things most people want to do is customize [...]

Running an in-depth brand mentions audit could help you make sure that you are not overlooking any efficient strategies that might be working wonders for your competitors. There might be many ways in which you can boost your business, but the truth is that the more you can find out about your niche and your competitors, the more you can learn, adapt and ultimately flourish.   Therefore, by doing a bit of reverse engineering, let’s see how doing an effective brand audit can help you unco [...]

The digital marketing industry is full of people worth following, reading, listening to, and eventually learning from. There's no one who could utter the words "I did it all on my own" or "I've got no inspiration other than me, myself, and I, because I know all the digital marketing tips and secrets out there".   Digital marketing influencers, be they men or women, are sizzling in this world of continuous change and wonder, and they have thousands, if not millions of followers who sip fro [...]

We are witnesses to the huge leap content is making nowadays, and we need to adapt our content marketing strategies. We need to stand out in the crowded content space. But where should we start from?   Plato's saying is one many writing talents and content gurus hold dear to, and it goes like this: “Those who tell the stories, rule the world”.    Content has always been a powerful weapon for whatever those who knew how to wield it were after. Kings knew its importance, histor [...]

Used correctly, structured markup data is a good decision to help websites display correct information on searches and increase the organic search visibility. But what happens if you use it incorrectly?    As we all know it, Google is not a fan of websites that don't comply with quality guidelines and don't offer the best user experience. So it may be that the structured data abuse to mark irrelevant content can potentially hurt your site. If you've been hit by a spammy structured markup [...]

This is a TRUE & SUCCESSFUL story from Krumel – Founder & CEO at Advert Point, with 10 years of experience in the search marketing field, written and documented by himself.   We optimized 6 articles from one section of a blog and increased the organic traffic by 78%.     Background One of the issues we are facing at Advert Point is the constant challenge of increasing our clients' traffic organically. The SEO landscape is ever changing and the focus on quality [...]

Has it ever happened to you to read an SEO article and, on the verge of your maximum concentration, to stumble upon a term you don't quite know what it means?   Be it slang, jargon or an expression used with a different meaning than we might have thought, at some point everyone has been in the position of browsing several web pages just to understand what that term actually referred to. So, we created an “ SEO Lingo”, maybe the most comprehensive and user-friendly glossary of SEO ter [...]

We are constantly striving to improve and renew our tools. In a business environment that transforms exponentially, reinventing ourselves is not just an aspiration, it’s our job.   We are very proud to share with you cognitiveSEO's newest tool named Signals. What is this tool doing? Keeping your online business safe. How? By monitoring the SERPs so you can spot and be notified of all important Google updates & fluctuations. And yes, it's real time.      cognitiveSEO [...]

Marketing newsletters can always be a good topic to start a fiery debate. There are two parties involved, and both of them are right! Newsletters are helpful, necessary, engaging, and most of the times free - yes. But, at the same time, they can be annoying, intrusive, spammy, and often irrelevant to our daily interests - true.   So what's there to be done?   Here is where we come to rescue: We made a curation of the best newsletters in marketing, and we divided them into segments [...]

Increasing the rankings of your website has been a heavy lifting task...since forever.  And you have a lot of keywords and phrases that you’re going after for a chance of showing up in top 10 results in Google.   Not once has it happened to you to think that you've created the best piece of content possible, but then only to get it lost in the big pile of data out there.   While many SEO pros consider it is recommended to target every page for one keyword, it is better to have t [...]